BACARDÍ RUM X FILLING PIECES LAUNCH LIMITED EDITION CAPSULE COLLECTION DURING ADE
Iconic rum brand BACARDÍ and streetwear label Filling Pieces are launching a dance floor-ready capsule clothing collection, meant to make you feel free to move. Because BACARDÍ embraces individuality and encourages everyone to Do What Moves You. This collection is the musical highlight of a long-term collaboration that is all about connecting people. So it is no coincidence that the launch takes place during one of the world’s biggest dance events, a celebration of freedom, movement and connection.
With the collaboration, the brands join forces for the limited edition BACARDÍ x Filling Pieces collection, which consists of hoodies, T-shirts, cardigan sweaters, shirts and of course indispensable: dancing shoes. Characterized by the sleek silhouettes, color blocking graphics and functional designs that Filling Pieces is known for, with a unique BACARDÍ Rum twist. The capsule clothing collection is available online from October 18, but for the whole BACARDÍ-experience you can shop your ADE-look in the completely transformed Filling Pieces flagship store that for five days will be all about music, connection and BACARDÍ perfect serve cocktails in the mysterious Speakeasy Bar.
The ten-piece capsule collection combined with the exclusive BACARDÍ experience, are part of the BACARDÍ Do What Moves You-platform, through which the world’s most famous rum brand embraces authenticity. That BACARDÍ® joins with Amsterdam-based luxury streetwear brand Filling Pieces is no coincidence. Filling Pieces stands for independence, creativity and ambition, and believes that our unique differences are precisely the unifying factor. BACARDÍ wants to create moments of self expression, free of judgment, and encourage people to be themselves ánd give them the power to show it.
That the Filling Pieces team felt like family from day one, was an important pillar for family-owned BACARDÍ. “We are happy to work with our friends at Filling Pieces. This way we, as a team, can give consumers the opportunity to embrace their identity and be guided by what moves them,” says Robin de Bruijn, Brand Director BACARDÍ Benelux & DACH.
The collaboration also feels natural for Filling Pieces. Guillaume Philibert, Founder and Creative Director of Filling Pieces: “Both brands encourage music, talent and the expression of an individual style – which is very important for us within this project. We combine our crafts and knowledge with BACARDÍ and that’s awesome!”
The result of the collaboration is quite something. The kick-off took place during Lowlands 2023 at the Hacienda, or CASA BACARDÍ: the place of Latin Caribbean sounds (The Sound of Rum), where everyone can be themselves. ADE is the next stop and also the highlight of the collaboration. The dance festival brings together some 400,000 people from all over the world every year, so there’s really no better time or place to celebrate a collaboration that is all about connecting and being yourself.
Filling Pieces’ flagship store in Amsterdam is the place to be during ADE. Visitors step into a complete BACARDÍ world, fused with that of Filling Pieces. Everything comes together here: party, a dance floor-ready capsule collection, an international lineup and perfectly served cocktails in the BACARDÍ Speakeasy Bar, a hidden spot which brings you back to the speakeasy bars of the 1920s. Among others, DJs Jarreau Vandal, CinCity, Philou Louzolo, and Patrick Mason will mix electronic music and the Sound of Rum like never before, taking you into the feel of the family parties BACARDÍ used to throw.
The BACARDÍ X FILLING PIECES ADE activation is live from 19.10-22.10.
From 13.00-18.00 the event is open to the public and will become RSVP only from 18.00 to 22.00. You can sign up via the RSVP link that will go live every morning during the week of ADE via Instagram Stories on Filling Pieces’ account. Only one thing remains for attendees to do: order a BACARDÍ Mojito, BACARDÍ Fluffy Pineapple or BACARDÍ Caribbean Colada, put on your dancing shoes and Do What Moves You.
The BACARDÍ X Filling Pieces capsule collection will be available for purchase both in the pop-up flagship store starting October 19th at Spuistraat 168 in Amsterdam and online starting from October 18th at https://www.fillingpieces.com/pages/bacardi-x-fp.