AWAKEN YOUR SENSES WITH ZALANDO AND PACO RABANNE’S VIBRANT CAPSULE COLLECTION
Zalando, one of Europe’s leading online platforms for fashion and lifestyle, and innovative fashion house Paco Rabanne are launching a capsule collection for Spring/Summer 2023. The capsule is a visual feast of vibrant colors and dynamic designs aimed at activating the senses – sight, touch, and sound. Each design is carefully thought out and created to evoke emotions and stimulate the sensory experience, inviting the wearer to awaken their senses and show their colorful side.
The Flow capsule consists of forty items: twenty ready-to-wear items, seventeen accessories, and three shoe designs inspired by Paco Rabanne’s greatest successes and iconic designs. The use of metal and the choice of innovative shapes combined with bright summer colors are strongly present in the capsule.
The Paco Rabanne capsule for Zalando comes to life in a campaign featuring images of the new generation of talents, such as French singer-songwriter Crystal Murray, DJ and model Dustin Muchuvitz, and model Aj Yel. The styling was done by Glen Mban, who enjoys playing with fashion by reinventing the codes of luxury fashion by emphasizing the uniqueness of the individual.
Lena-Sophie Röper, Director Designer & Luxury at Zalando, says: “The Paco Rabanne capsule is a powerful step forward in our journey to become the destination for designer fashion. With our distinctive approach to designer fashion, we bring luxury fashion inspiration to our customers and connect them with our brand partners through a unique personalized experience. Our collaboration with fashion house Paco Rabanne embodies this direction and brings the brand’s creative vision together with our differentiated and inspiring designer fashion shopping experience for the new generation of luxury consumers.”
Laura Toledano, General Manager France at Zalando, adds: “We are thrilled that this capsule is available to our French customers. Paco Rabanne is an iconic luxury brand with a very special bond with the French people. With ‘Flow,’ we celebrate the emotions and energy that people feel and express through fashion. Our collaboration is a great example of how we, as a platform, can attract highly sought-after designer brands and collaborate with such locally beloved fashion houses. It is part of our ambition to be the starting point for fashion in France by offering our French customers the most locally relevant assortment. To make our customers even happier, we are pleased to announce that our Plus customers will have early access to five capsule items from April 11, one day before the official launch.”