ASICS PRESENTS CRAFTS FOR MIND BY FLORENCE TETIER

ASICS partners with Florence Tétier, Paris-based creative director and jewelry designer, to craft unique pairs of Gel Nimbus™ 9 sneakers. 30 pairs will be put up for auction on drouot.com from Wednesday 14th of December 2022 at 8pm until Thursday 15th of December 2022 at 8pm on and shipped exclusively by Jogging Marseille

Florence Tétier is co-founder and creative director of Novembre magazine, creative director at fashion brand Jean Paul Gaultier, as well as a jewelry designer for her namesake brand, Tétier Bijoux. Opening her own jewelry brand almost 5 years ago, Tétier wanted to diverge from the digital aspects of the industry. She recuperates obsolete objects and materials, and reworks them to create a new piece. Each object is unique and the quantities are limited. Her objective is to remain on a small scale in order for her to continue working on the pieces herself. She has made jewelry for names such as Charlotte Knowles, Gucci Vault, Dilara Findikoglu and SSENSE.

This partnership is the fourth in the series of ASICS’ Crafts for Mind program, which reinforces the craftsmanship and attention to detail that goes into creating long-lasting products with purpose. 

For this edition of Crafts for Mind, Tétier has reimagined Gel Nimbus™ 9 sneakers , a model which she wears everyday. She brings her special touch without altering the model by creating a series of handmade jewelry in found plastic. The wearer can decide whether to wear the shoes with or without the shoe accessories, making it completely personalisable. 

Florence Tétier has reworked three colors, each jewel addition is unique and will be available in the following sizes and colors : 

Colorway 1 : White / Black (Women) : 2x 6,5US, 2x 7US, 1x 7,5US, 2 x8 US, 1x 9US, 2x 10US

Colorway 2 : Pure Silver / Classic Red (Men): 1x 4,5US, 1x 7US, 1x 7,5US, 1x 8,5US, 1x 9US, 2x 9,5US, 1x 10US, 1x 11US, 1x 11,5US

Colorway 3 : Frosted Almond / Black (Men) : 1x 4,5US, 1x 5,5US, 1x 7,5US, 1x 8US, 1x 9US, 2x 9,5US, 2x 10US, 1x 10,5US

For the launch of the collaboration, Florence Tétier and ASICS chose Jogging Marseille concept store to host the project. Marseille holds a historic significance in local ASICS culture and is the place where Florence always comes back to, so this choice was organic for both Tétier and ASICS. The celebration will take place at the end of the auction with the local Marseille community.

All proceeds from the crafted pairs will be donated to Ecole Democratique de Paris (EDP), a local Parisian collective selected by Tétier and where everyone, regardless of age, is considered as fully sovereign over his or her existence and able to learn independently.

Taking care of our mental health is as important as looking after our physical health in today’s hectic daily life. With the Crafts for Mind programme, ASICS SportStyle pursues making an actionable contribution to move minds, helping them to stay balanced, creating a Sound Mind in a Sound Body.

L’Ecole Democratique is an alternative associative school open since 2016 and welcomes children from 5 to 18 years old.

“Thanks to its caring and individualized approach, this establishment has enabled more than 250 children, including many young people with special needs (learning disabilities, various handicaps) to rediscover a love for school and learning.”  Yazid Arifi, director at l’Ecole Democratique de Paris.The pairs will be presented on December 14 exclusively at Jogging Marseille. The auction will be live here starting from Dec 14 at 8pm CET.

Photographer : Nicolas Coulomb Graphic Design : Jean Marques Floral Designer : Liv Cascales Art Direction : Florence Tétier

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