Armani beauty is pleased to announce that Chinese singer, performer and producer, Jackson Wang as the newest Armani global fragrance ambassador.

Jackson Wang has been a fragrance ambassador for China since August 2019 and for Asia since July 2021. As of now, his role is extended to represent fragrances globally.

Jackson Wang will feature in the new campaign of Armani/Privé Haute Couture fragrance SANTAL DĀN SHĀ, the latest addition to Les Eaux collection, that will debut in January. The sensual yet sparkling scent of SANTAL DĀN SHĀ evokes the uplifting serenity of Chinese imperial palaces and their contemplative gardens.

Since 2004, Giorgio Armani has translated the essence of his Haute Couture collections into unique fragrances in which precious, finely-crafted ingredients convey an uncompromising perfection. The range spans four collections of refined scents: Les Eaux, La Collection, Les Terres Précieuses, and Les Mille et Une Nuits.

Jackson Wang is a singer, performer and producer who released, in 2022, his sophomore album MAGIC MAN, which became his highest charting album, debuting at No. 15 on the Billboard 200. It also debuted at No. 3 on Billboard’s Top Album Sales Chart. In November 2022, Jackson Wang performed his single “Fire to the Fuse,” at the League Of Legends Worlds Championship Opening Ceremony. The track peaked at No. 1 on Billboard’s Hot Trending Song Chart. In Fall 2022, Jackson Wang embarked on the MAGIC MAN WORLD TOUR from Asia to Europe. In April 2023, he became the first Chinese artist to perform at Coachella second time and kicked off MAGIC MAN WORLD TOUR from North America to South America. In September, Jackson headlined 88rising as the first wave of entertainment acts for the Formula 1 Singapore Grand Prix.