ARKET CELEBRATES FINNISH ARTIST AND WRITER TOVE JANSSON
Ahead of the 2022 holiday season, ARKET launches a new capsule collection entitled ’The Worlds of Tove Jansson’. The collection is a celebration of the pioneering work and life of an outstanding artist, primarily recognised for her Moomin stories but equally significant as a painter novelist, short-story writer and political cartoonist.
Tove Jansson (1914–2001) was a Swedish-speaking Finnish author and visual artist, born and based in Helsinki. Published just after the Second World War, her Moomin books gained widespread critical appreciation and commercial success. It was a unique literary debut followed by a life-long and deeply original artistry, including the much-loved ’The Summer Book’ and a diverse art collection of landscape, portrait and abstract paintings and illustrations. With a continuous interest in real life, Tove Jansson’s visual and written work expressed poetic intelligence, melancholy and an unparalleled sense of humour.
‘We are thrilled to present glimpses into the many different worlds that Tove Jansson created and captured as an artist. Speaking to both children and adults, she is a true cultural icon with a uniquely Nordic voice that continues to resonate with our lives, and we hope to introduce our customers to the richness of her work,’ says ARKET Brand & Communications Director, Karl-Johan Bogefors.
The new capsule collection marks the fourth chapter in ARKET’s Nordic Stories series, featuring collaborations with independent creatives and cultural institutions from the Nordic region.
Key pieces for women include a set of dress, blouse and trousers with all-over prints of evocative landscapes in black and white. The children’s collection features a series of motifs from the Moomin world, and for the home, black-and-white illustrations adorn cushion covers and a woven wool blanket produced by Swedish woollen mill Klippan.
‘The Worlds of Tove Jansson’ is available in store and at arket.com from 10 November. Jansson’s illustrations also provide the main theme for this year’s holiday campaign in ARKET stores worldwide.