AREA BRAND UNVEILS ITS RESORT 2024 COLLECTION
This season we immersed ourselves in the world of Pop art, and the concept of celebrating the ordinary or every day. In challenging the conventions of a traditional wardrobe, we integrated these notions into a collection of versatile pieces designed to take you from day to night.
We started our research with the study of Roy Lichtenstein’s early works, finding inspiration in his landscape paintings. We incorporated elements from his iconic Ben Day dot technique and striking sun rays to construct and deconstruct dot, star, and sunray motifs within the collection.
In our exploration of these motifs, we rendered an eye-catching artwork of stars and polka dots into a sophisticatedn jacquard tweed fabric. This tweed was used to craft cocktail pieces finished with medallion crystal accents ideal for the holidays.
From there, we developed the dot motif into a rich cabochon stud on bonded leather. Patterned with sharp appliqué star cutouts, these styles offer a bold reinterpretation of traditional party dressing. For daywear this season, we embellished the dot motif onto cotton gabardine workwear in pastel shades of yellow and pink, reworking the traditionally masculine concept of uniform as feminine daywear separates.
On denim, we scaled down the graphic dot into delicate prints and crystal embellishments, adorning wardrobe essentials like biker jackets, miniskirts, and straight-leg jeans. Infusing Pop art motifs into daywear, we reimagined Lichtenstein’s sun rays as striking laser-etched details, imparting distinctive flair to otherwise ordinary fabric and wardrobe pieces.
The collection is captured by our close collaborator Katie Burnet whose graphic images artfully play with composition and layered elements of dots, light, and shadow that reflect the Pop art essence within the collection.