Elegance meets sustainability with ArdAzAei’s latest offering, the Souvenirs Fall Winter 24/25 collection. Get enchanted by the fusion of Persian Rose motifs and gemstone-inspired prints, as ArdAzAei redefines luxury with eco-friendly fashion.

An expression of the free spirit through formalwear, the new ArdAzAei Souvenirs collection presents a range of prêt-à-porter made entirely from natural, organic fabrics, and includes 26 Global Organic Textile Standard (GOTS)-certified pieces—the industry’s most rigorous assessment of a design’s environmental and socio-ethical impact—in parallel with a vegetable-tanned leather capsule.

Drawing directing inspiration from The Diffraction of Light, a study of luminescence through the medium of couture, Souvenirs Fall Winter 24/25 sees the strong shoulders, pleated folds, and flared trousers of ArdAzAei’s signature suits in an organic cotton-silk featuring an ombre print radiating from their hems. Meanwhile, a custom-woven jacquard of an abstract Persian Rose motif diffracted through the prism of a gemstone is applied to two and three-piece suits, and a long evening coat. ArdAzAei’s ambition to work only with natural materials saw the atelier innovate a new biodegradable fusing that eschews fossil fuel-derived polyester and glues for the binding of its structural, tailored pieces.

A similar amount of energy was expended in sourcing genuinely sustainable, organic denim for the Astra jacket and Atlas jeans, with the former featuring ArdAzAei’s archetypal asymmetric cuts, and a high, dramatic collar which can be styled in a variety of ways. Like the Sapphire jacket and Ruby trousers, cut from a supple, tree bark-tanned reindeer leather responsibly sourced from northern Sweden, theirs is a silhouette which flirts with rock’n’roll.

“We place as much care in the interior of our pieces as their exterior, because, just as a gemstone’s outer gloss is a result of light diffracting through the interior of the stone, the ArdAzAei woman’s radiance begins with the softness of these silks as they grace her skin,” says Bahareh Ardakani, ArdAzAei’s founder and artistic director. “It’s about a personal connection with the clothes we wear, a new luxury that is very private.”

Coinciding with the launch of the prêt-a-porter Souvenir collection, ArdAzAei will also be showcasing couture creations at the rue Saint-Florentin Maison alongside accessories and luxury footwear.