Anti Social Social Club drops a new campaign and collection featuring rapper and recording artist DDG. Called “Who We Hate to Be,” the streetwear collection features iconic Anti Social Social Club designs, as well as special accessories like a 3M Scotchlite hat.

Known for his love and unique interest in fashion, DDG’s campaign with Anti Social Social Club continues the rapper’s series of high-profile fashion collaborations. It also extends Anti Social Social Club’s line of collabs with hip-hop recording artists, including recent collabs with Rich the Kid and the Grammy-winning ensemble 1500 or Nothin’. 

“My love for both streetwear and couture is no secret. I’ve been rocking with Anti Social Social Club for years, so it’s a real honor to partner with them for their newest drop. My creativity doesn’t stop at music and through collaborations like this, I’m able to share my broader artistic vision in fashion.”


“When we learned that DDG was a fan of Anti Social Social Club, we were excited to shoot and style him in ASSC’s iconic Mind Games graphic,  with a flare from the reflective material, including our 3M Scotchlite hat. Among his peers, DDG stands out as a rapper and artist with a uniquely strong connection to fashion, and we look forward to seeing him grow in the streetwear community. It’s a pleasure to feature him in a campaign and deliver his fans a unique collection.”

Anti Social Social Club

“Who We Hate to Be” includes an assortment of hoodies, gloves, jackets, crewnecks, 3M Scotchlite-fabricated hats, t-shirts featuring reflective graphics and accessories like card holders. “Who We Hate to Be” includes classic Mind Games ASSC designs, as well as new designs like “When the Sun Goes Down,””Destroying My Mind,” and “Dawn of Time.”

Anti Social Social Club is a canvas for leading creatives and designers. The brand is committed to working with multi-hyphenate artists who transcend the streetwear niche and create in varied disciplines, including music. The brand’s outreach to artists like DDG represents its dedication to serving all streetwear customers, especially crossover customers in other niches, like music and hip-hop. 

The collection will be available for purchase at Anti Social Social Club’s online store.