ANTI SOCIAL SOCIAL CLUB AND TRUE RELIGION DROP A CAPSULE COLLECTION WITH RICH THE KID
Anti Social Social Club’s collection with True Religion is a marriage of two iconic, statement-making brands. The collection is rooted in classic workwear, includes zipped canvas jackets, canvas pants, hoodies, and tees.
“All of us at True Religion love everything that Anti Social Social Club stands for. This exclusive men’s capsule collection reflects True Religion’s respect for ASSC’s ethos of inclusivity and the community ASSC has built.”Michael Buckley, Chief Executive Officer of True Religion
The collab features Rich the Kid as the face of the campaign. As an early pillar of Atlanta’s trap scene, Rich the Kid has collaborated with Migos, Young Thug, Lil Wayne and many others. In 2016, he launched his label, Rich Forever Music. His records include the multi-platinum hit “New Freezer” (2017), The World Is Yours (2018), whose single “Plug Walk” reached #2 on the Billboard 200, and Boss Man (2020), featuring Post Malone and Nicki Minaj. In 2021, he collaborated with Lil Wayne for the mixtape, Trust Fund Babies.
“This was a dream collaboration. Growing up wearing True Religion, and wearing them while I learned to skateboard, the collaboration with True Religion and Anti Social has definitely been a full circle moment. It is an honor to be the face of this campaign.”Rich the Kid
ASSC is a canvas for leading creatives and designers. The brand is committed to working with multi-hyphenate artists who transcend the streetwear niche and create in varied disciplines, like Rich the Kid. While the brand has led the field with high-concept collaborations, it remains the medium of choice for stakeholder designers and fashion brands to bring their labels direct to the streetwear consumer.
Anti Social Social Club’s collaboration with True Religion anchors the brand’s Winter 2023 worldwide drop, called Self Indulgence. Available while supplies last, Self Indulgence includes 90+ pieces, including hoodies, tees, sweaters, outerwear, and accessories. The Winter 2023 collection will drop alongside the brand’s collab with True Religion on December 2, 2023 at 8AM PST on Anti Social Social Club’s online store.
Discover the “Self Indulgence” collection below: