The new Versace Icons collection campaign is unveiled with Anne Hathaway continuing as the Versace Icons woman, and Cillian Murphy embodying the attitude of the debut collection for the Versace Icons men.

“Strong, direct, iconic. For me, Anne and Cillian are two of the best actors of today. Exceptionally talented and kind people I admire and respect, looking their best. Very Versace.”

— Donatella Versace

Versace Icons embody creativity and inventive craftsmanship, seamlessly integrating into people’s lives and daily wardrobe while offering unexpected elements through evolving iconic Versace motifs. These include the unmistakable Medusa emblem, signature silhouettes, material, or body-conscious designs. Essential tailoring forms the core of both women’s and men’s collections, featuring standout pieces like a women’s cropped jacket with couture-inspired rounded shoulders, and men’s tailored jackets adorned with Medusa Biggie metal details on the breast pocket. Everyday items are transformed with iconic Versace touches, such as silk Barocco prints enhancing the back of a cotton trench coat, or Medusa ’95 metal accents cinching the waist of A-line skirts.

The collection offers a range of dresses that are practical yet chic for daytime and transition to bold yet sophisticated for the evening. A standout piece is a soft nappa leather dress with a built-in Versace bustier, emphasizing the silhouette. Leather, a hallmark of Versace as much as the Medusa or Barocco print, is presented in full for both men and women, including coats, blazers, biker jackets, shirts, dresses, and trousers. Denim is reimagined with a tailored approach for women’s jackets, bustier tops, and jeans, each accented with a metal Medusa ’95 emblem at the waist. For men, the quintessential denim jacket and trousers are offered in a variety of washes, colors, and fits. The codes of the House continue across a full selection of bags and shoes, epitomized by the Medusa ’95 bag line that features the iconic signature as a belt-like detail across structured bag styles.

“I have met so many Versace women who are powerful, emotionally available, ambitious, substantive, funny, fierce, loving, singular, sexy, smart, talented, generous, very much like Donatella. I have observed that a Versace Woman is herself. I am so thrilled and honored to be considered a Versace Woman and am overjoyed to reunite with the Versace family for another Icons campaign.”

— Anne Hathaway

“Collaborating with Donatella – from sharing image references to selecting the music of Fountains D.C. for the video – resulted in a campaign that reflects who I am. The collection of well cut empowering designs made from great fabric suits me perfectly.”

— Cillian Murphy

The campaign shot by photographers Mert & Marcus continues the clean yet expressive attitude of the collection. The portrait series sees Anne Hathaway and Cillian Murphy unafraid to be their true selves and to show different sides of their iconic personalities through wearing pieces from the collection.

TEAM CREDITS:
chief creative officer DONATELLA VERSACE
photographers MERT ALAS & MARCUS PIGGOTT
talents ANNE HATHAWAY & CILLIAN MURHPHY
stylist JACOB K