ANNA DELLO RUSSO X 7 FOR ALL MANKIND LAUNCH CAPSULE COLLECTION
Premium denim brand, 7 For All Mankind has joined forces with fashion visionary Anna Dello Russo to create an exclusive capsule collection that celebrates high-octane glamour. The Italian fashion icon and stylist collaborated with the American-born label to create a limited edition range of elevated evening styles, featuring cut-out detailing framed by Swarovski crystals – the ultimate statement in nostalgic partywear.
Hero styles include a cropped denim jacket, bodycon dress and 70s inspired jumpsuit, alongside 7 For All Mankind’s signature HW Slim Kick and relaxed bootcut shapes, all adorned in crystals for maximum impact after dark. Other standout pieces from the collection include an embellished shirt, classic denim shorts and the perfect white tank.
The spirit of the partnership is captured in a directional campaign by creative forces Luigi & Iango, featuring model Stella Maxwell and Anna Dello Russo as stylist and creative director.
«We are honoured to work with Anna Dello Russo on this capsule collection. She is incredibly talented, full of ideas and a contagious energy. Our world of refined premium denim has been given a new fashion touch – one that embodies Anna’s innate glamour and haute couture edge. We are very proud to launch this sophisticated, disruptive aesthetic within the denim market» – Francesca Toninato, Global CEO of 7 For All Mankind
«Denim and crystals sitting together in a circle. This is the statement idea I had for the capsule collection designed with 7 For All Mankind: the circle repeats itself, piercing the denim fabric, and is embellished with Swarovski crystals. We combined 7 For All Mankind’s 20 years of denim expertise with my signature touch of glamour to create something really special » – Anna Dello Russo, fashion editor