Ann Demeulemeester announces the launch of its SS25 Pre-collection, the first since Stefano Gallici was nominated Creative Director of the house.

Serving as the cornerstone of the brand’s quintessential wardrobe, this curated collection aims to capture the timeless elegance and versatile sophistication that distinguishes the brand. At the heart of the “Wardrobe Collection” lies a fusion of artistry and functionality, embodying the brand’s ethos and building upon Gallici’s vision of creating a uniform for the makers of today. Designed to integrate with the brand’s runway offerings seamlessly, each piece contributes to an inherently wearable proposition. 

Central to the wardrobe’s creation is the commitment to community building of Creative Director Stefano Gallici, whose unwavering dedication to fostering artistic expression is palpable in every stitch. In a testament to his collaborative spirit, Gallici has enlisted the looks and artistry of London-based musician October Logan, in a partnership that adds a unique dimension to the collection. Born out of intimate conversations and shared creative visions, the designs see October infusing her distinct artistic sensibilities into the garments through captivating graphics containing references to her aesthetic, music, and lyrics.

The launch of the SS25 Pre-collection marks a significant milestone in Ann Demeulemeester’s history, widening its range of products and appealing to a variety of new consumers. As the brand continues to push boundaries and challenge conventions, it remains dedicated to empowering individuals to embrace their unique sense of style and identity.  

The collection will be available in stores from November 2024.