Ann Demeulemeester announces the launch of “KIDS”, a cultural project spearheaded by creative director Stefano Gallici. The initiative is a celebration of community, diversity, and creativity within the underground scene, marking a significant standout project away from traditional fashion campaigns. Serving as a platform for emerging artists and collaborators, the “KIDS” project will provide a playground to explore and express their ideas freely.

Shot across London, Paris and Berlin in the span of a week, “KIDS” is a testament to the brand’s unwavering commitment to community building. The inaugural chapter of “KIDS” pays homage to the individuals who have inspired Gallici’s creative journey during the making of its debut Spring/Sunmer 2024 collection. The casting features musicians October Logan, Maresz Miciula, Edwin Tay, M.N. Hempenius, poet Tim Gienke, sculptor Alexander Carey-Morgan, and tattoo artist Capucine Lepine.

Using a camera as his medium, Gallici delved into the lives and workspaces of the up-and-coming artists, capturing the essence of their creative processes. The result is a visual diary that serves as a tribute to the power of collaboration and the spirit of artistic exploration. As the project continues to evolve, it promises to redefine the boundaries of fashion and art, inspiring viewers to connect with the emerging art scenes of the most prolific cities in the world.

“KIDS marks my first project inside Ann Demeulemeester not directly linked to a collection or the runaway, and yet integral to my idea of gathering a tribe, a gang of like-minded peers around the brand and give them a playground and a sense of belonging. Ann nowadays addresses makers: any maker regardless of age, shape, gender. The urge to build a community is one main personal and creative drive for me. It brings close friends who are up-and-coming artists in their own right, with the aim to collaborate or just exchange ideas, making their voice heard because they are an inspiration to my work process. Our dialogues feed a visual diary, of which KIDS is the first chapter: a tribute to those who inspire me and push me to make. Working and growing with my friends, as well as discovering hidden talents, is what I always dreamt of. This first project got me involved in a reckless tour that touched the cities of London, Paris and Berlin. Visiting these artists where they live and work, in their favorite inspiration spots, I was able to dive into the art and see what’s behind, ultimately capturing the essence of the habits and the work process of my fellows. I did so with a camera. Here is my unfiltered view”

Stefano Gallici