Alpina, Official Timekeeper of the Freeride World Tour, is proud to unveil the official tour  watch: the Alpiner Extreme Automatic Freeride World Tour 2023. It’s housed in a robust  steel case with an imposing, sporty look that makes it the ideal companion for thrill-seekers taking on the most demanding environments. Coupled with a black rubber strap, the  timepiece will be available for the first time in an unlimited collection. It features a black, stamped dial sporting the Freeride World Tour logo at 6 o’clock.  

Extreme conditions call for an extreme watch, and the Alpiner Extreme Automatic has  inexorably emerged as being the perfect companion for one of the riskiest and most technical  competitions in the world – the Freeride World Tour.  

In 16 years, the ‘FWT’ (as it’s affectionately known) has visited the world’s most challenging extreme skiing and snowboarding locations, and the 2023 edition will be no exception. With  five stages spanning five countries (Canada, Spain, Andorra, Austria, and Switzerland), it’s only  natural that the most impressive mountain challenge in the world will conclude on one of the  toughest slopes on earth: the Bec des Rosses de Verbier in Switzerland, where competitors  will battle it out between 25 March and 2 April 2023.  

For the occasion, Alpina will be staging an event worthy of the challenge, including an all-new  site sporting the brand’s colours at the Bec des Rosses finishing line and a dedicated zone  offering fans the best possible view of the contest. 

To ensure optimum readability, the Alpiner Extreme Automatic Freeride World Tour 2023  sports white luminous hand and hour markers atop a black dial bearing the Freeride World  Tour logo at 6 o’clock. The case is sun-brushed – the wisest choice for a timepiece that by its  very nature will be exposed to bumps and scratches. Similar thinking has resulted in a rubber  strap ready to deal with slips, extreme temperatures, and the most unexpected  circumstances. Located at 3 o’clock, the crown has been fitted with a rubber grip – a vital  detail making it easy for gloved riders to operate.  

Beneath the scratchproof, glareproof sapphire crystal, Alpina has indulged in a historic nod to its emblem: the dial and seconds hand counterweight echo its legendary triangle logo,  symbolising the Alpine summits for which the watch is designed.