ALPHA INDUSTRIES’ SUBCULTURAL ICONIC MA-1 BOMBER REIMAGINED BY TENUE
Infused with the love for the brand, fueled by nostalgia, the MA-1 Bomber version of Tenue. is a tribute to Amsterdam underground, encapsulating the spirit of rebellious uproar and the confidence to celebrate (artistic) freedom without limitations.
For over 60 years, the U.S. military has relied on the quality and rugged functionality of flight jackets from Alpha Industries. For this particular staple, Tenue. takes flight style out of Alpha’s iconic ‘over-construction’ and blends it with the influential 1990s hardcore and punk rock style.
The outer shell of the boxy silhouette carries a custom made green Sage Green colorway, reminiscent of Alpha Industries’ signature Sage hue. Wrapped in nylon and reversible to reveal the iconic orange satin lining, this is a reference to the jacket’s military past to help downed pilots be spotted. To finish, the Bomber aesthetic is complete with a co-branded removable flight zipper pull and Tenue. embroidered logo and debossed button detailing.
“In the 1990s, the year that Punk became widely influential again here, following the NYC hardcore and LA Punk Rock explosion, Europe was taken over by bands like Agnostic Front, Madball, Rancid, Black Flag, Social Distortion, Bad Religion and Cro Mags. In the time predating the internet and social media, the only way to find inspiration for new music, clothing and style was memorizing the record covers of those bands. We went in deep. They were wearing befriended band shirts, jeans, khaki’s, leather & bomber jackets, sneakers and army boots. Being from small towns in the Netherlands, all we wanted to know was how those cats were living their lives in NYC and LA. Those pictures of our heroes wearing Alpha bomber jackets were so iconic. When the MA-1 became a must-have for both the Punk and Hardcore (Oi!) subculture, Skateboard scene as well as the Hardcore House music scene, there was no way around Alpha Industries, we would fight within our groups to have dips on the Alpha colorways. Who was wearing the Black, Burgundy or Sage? Well, and there was me, wearing the Sage green religiously. It became my daily driver, I wore it to bits” – Rudy Ross, co-owner Tenue. and music connoisseur.
Bringing their own spin to a universally loved design, the Tenue. x Alpha Industries MA-1 is €325 and launches in limited numbers.