ALANUI LAUNCHES AN INNOVATIVE PUFFER JACKET
For the Fall/Winter 2022 collection, Alanui presents an innovative project, a completely original idea, a hybrid, an invention born from the need to reinterpret outdoor outfits and face the cold temperatures of perennial winters in the iconic style of the fashion house. Surely destined to be a new object of desire, a creative blend of styles that opens a fundamental chapter in the Alanui universe: puffer jackets.
For the first time, down jackets, padded, quilted and very warm jackets, the perfect example of made-in-Italy quality, avant-garde tailoring techniques, the most functional outdoor outfit, the travel companion of explorers, mountaineers and lovers of the great cold, is combined with the look and heritage of the brand, giving life to two original models.
“Exclusively for our womenswear collection, we decided to start from our most iconic garment, the Icon cardigan, and transform it into an outdoor outfit by stuffing it with certified geese feathers and quilting it with high-performance technical fabric”, explains Carlotta Oddi, founder and Creative Director of Alanui. “We also worked a lot on the development of a 100% virgin wool yarn that it is also a high-tech material as it becomes waterproof through special spinning finishing. For the menswear collection, we designed instead a shorterjacket, available in the two variants Icon and Bandana; the latter is also produced for women”.
The Icon Jacquard puffer jacket, always true to the most representative design of the brand, the cardigan with fringes and a double-face belt, adapts the Alanui essence to a winter version, available in three different colours. The Bandana Jacquard puffer jacket is instead a short down jacket that reinterprets the pink, white and red Bandana pattern of the female version, and the military green, navy blue and melange sky blue of the male version, giving life to an après-ski jacket that enriches the winter collection with an unprecedented Alanui creation.
Two new protagonists of outdoor style, but also everyday outfits to wear in the city. These timeless and versatile jackets are the must-have clothes of the season, designed to be lived and to carry all the emotions of amazing adventures experienced in one’s travels among imposing glaciers and extreme excursions. An outfit to keep forever, destined to be an extraordinary and sentimental life companion.