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06 December

Aesop opened its first store in Amsterdam

 

Aesop entered the Dutch market with its Utrechtsestraat store in Amsterdam, designed on the interior by Studio Valentin Loellmann. The seventeenth-century corner building speaks a geometric language of ovals and lines; arched joined wraps the room, recalling the locale's past life as a sweet shop. In dialogue with these structures, Loellman created a series of handmade timber and copper pieces that support the site's new use.

Loellmann treats materials as living organisms - hardwood and noble metal take on soft, rounded forms that lend the store a warm, nuanced personality. A walnut window seat and counter with Belgian limestone basins accommodate products demonstrations, rest, and an expansive vista onto the street. The central table resists orthogonal lines, its surface embossed and relieved. 

Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store's trained consultants are able to offer advice about products best suited to individual needs.

Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space.

more on: www.aesop.com

Timotej Letonja

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