Acqua di Parma launches the #StayHome solidarity campaign against the coronavirus crisis in its home country, Italy. 

Motivated from the beginning by its deep love for the Italian Arte di Vivere and desire to preserve the country’s art, nature and culture for present and future generations, the Maison will donate 100% of e-commerce revenues from Home Collection and personal care products sales to support initiatives against the coronavirus crisis.

Proceeds from the #StayHome campaign come from the Home Collection – candles, diffusers and scented paper for drawers – Barbiere shaving products, body and hand care products.

‘In these dif cult times of suffering and strife that grip Italy so severely, it is natural and right for Acqua di Parma to make a strong gesture of solidarity. With the #StayHome campaign, we can do our part and demonstrate the love that the Maison has for our mother country. Our solidarity campaign is a way to provide tangible support, be it emotional or economic, to Italy in this time of need so that in dealing with this emergency, we can preserve what we love most about our country: Italian art, nature and culture will continue to be given and shared across the globe’ declared Laura Burdese, President and CEO of Acqua di Parma.