ACQUA DI PARMA CELEBRATES THE CHINESE NEW YEAR WITH BLU MEDITERRANEO AND ELEGANT RED ENVELOPES IN THE ORIENTAL TRADITION
Acqua di Parma celebrates the Chinese New Year with the joyful freshness of Blu Mediterraneo, combining this important event with a special edition of Mirto di Panarea. A harmonious array of small golden spheres on a red background envelops the packages and distinctive boxes. The bright pattern recalls the berries of golden myrtle, one of the best-loved fruits in the Italian Mediterranean, a luxuriant garden of extracts and aromas that inspire the fragrances in the Blu Mediterraneo line. Such a gift will surely be noted, also thanks to the red cap that distinguishes this edition of the iconic Mirto di Panarea bottle in its unmistakable blue tone.
Acqua di Parma has seen to even the smallest details in this limited edition, reinterpreting it in red and gold in keeping with the most anticipated season in China and countries of the East. The Chinese New Year falls on 12 February 2021, ushering in the Year of the Ox, which in the Chinese Zodiac represents strong, open people with a great sense of friendship.
Acqua di Parma creates a graphical interpretation of the Ox, sweet and smiling, to decorate the red and gold tags and an elegant set of red envelopes. Together with the tags and silk ribbon, the envelopes enhance the package and echoes the Eastern tradition of giving gifts of money as a wish for prosperity in the New Year.
Envelopes, tags, and outer packaging are made of sustainable FSC-certi ed paper. All the natural vitality of the Italian Mediterranean is set free by the Mirto di Panarea fragrance, which is available in 75- and 30-ml formats. For an even more extravagant gift, choose the complete set with eau de toilette (75 ml), shower gel (40 ml), and body lotion (50 ml).
Mirto di Panarea:
A fragrance with intense revitalizing power, it whisks you away to a faraway island, blending the scent of the sea with the aromas of Mediterranean scrub. The fragrance opens with the sunny notes of lemon and bergamot, myrtle and basil. At its heart, the scent of sea breeze meets the oral notes of jasmine and rose in natural harmony with the base of juniper, cedar, mastic, and amber.
