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OFF-WHITE™ LAUNCHES FIRST FULL SUNGLASSES & EYEWEAR COLLECTION
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OFF-WHITE™ LAUNCHES FIRST FULL SUNGLASSES & EYEWEAR COLLECTION

Accessories Off-White™ and its founder and creative director, Virgil Abloh, are thrilled to announce the launch of the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection will arrive in stores throughout June 2021, and will feature shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.   The eyewear debuted today over a WeChat preview. One model—an oversized, square silhouette called the “Catalina,” replete with a red Off-White™ “Arrow” logo—will be exclusive to the app and to China. (Other colorways of this design will be available globally.)   Additional styles include a comprehensive range of concepts and colors, each with a singular, eclectic appeal personally overseen by Abloh. The “Marfa,” for instance, is a narrow, extended cat-eye (it’s available in hot pink and off white colorways in addition to more traditional black and tortoise). The “Alps” provides a high-impact visual statement, with oversized shield lenses and wraparound frames at the temples. The “Manchester” takes an inverted trapezoidal shape and offers a late 1980’s vibe. Both styles are distinguished by a play on volume, for a 3-D graphic effect. On the subtler side, there is the “The Cape,” which features a 1990’s-era inspired metal oval, manufactured with a coating of natural materials, to accommodate those with metal sensitives. The collection also includes the classic “Virgil” shape; the “Arthur”, a time-less rectangular option; the “Tropez”, an oversize mask; and the “Cady”, which embodies the iconic Off-White™ concept of holes with its lasered frame and lenses.   “I don’t believe in gender, only design,” says Virgil Abloh. Off-White™ and its founder and creative director, Virgil Abloh, are thrilled to announce the launch of the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection will arrive in stores throughout June 2021, and will feature shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.   The eyewear debuted today over a WeChat preview. One model—an oversized, square silhouette called the “Catalina,” replete with a red Off-White™ “Arrow” logo—will be exclusive to the app and to China. (Other colorways of this design will be available globally.)   Additional styles include a comprehensive range of concepts and colors, each with a singular, eclectic appeal personally overseen by Abloh. The “Marfa,” for instance, is a narrow, extended cat-eye (it’s available in hot pink and off white colorways in addition to more traditional black and tortoise). The “Alps” provides a high-impact visual statement, with oversized shield lenses and wraparound frames at the temples. The “Manchester” takes an inverted trapezoidal shape and offers a late 1980’s vibe. Both styles are distinguished by a play on volume, for a 3-D graphic effect. On the subtler side, there is the “The Cape,” which features a 1990’s-era inspired metal oval, manufactured with a coating of natural materials, to accommodate those with metal sensitives. The collection also includes the classic “Virgil” shape; the “Arthur”, a time-less rectangular option; the “Tropez”, an oversize mask; and the “Cady”, which embodies the iconic Off-White™ concept of holes with its lasered frame and lenses.   “I don’t believe in gender, only design,” says Virgil Abloh.

ZALANDO LAUNCHES NEW SUMMER CAMPAIGN, ACTIVISTS OF OPTIMISM
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ZALANDO LAUNCHES NEW SUMMER CAMPAIGN, ACTIVISTS OF OPTIMISM

Fashion ​ Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Activists of Optimism’ celebrating people who are igniting positivity. Following a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through the simple act of making people smile.   Launching on May 23rd across all Zalando markets, the ‘Activists of Optimism’ campaign is giving people a stage to free their feelings, embrace positivity and spread joy. It is made up of 22 videos of positive action takers, all created as 15 second social shorts, which have then been woven together into a vibrant TV commercial. Accompanying the campaign video are a series of still images of European creators who represent positivity in their own unique way. Individually shot by Spanish-based photographer Jorge Perez Ortiz, each image is overlaid with the bold statement: ‘Activists of Optimism’. Cast on social media, 11 positive activists including Dutch influencer and model Rianne Meijer and French dancer, Salif Gueye, known for their optimistic content creation, bring the campaign to life.   The campaign launch will be supported by a 360° marketing initiative - the ‘Festival Of Optimism’, which will be a series of events and pop-up moments across Europe designed to inspire people to smile, dance and sing, culminating in a virtual celebration of togetherness on June 21st, the longest day of the year.     “After a year of lockdowns, for our 2021 summer campaign, we wanted to celebrate the season of hope and optimism by making people smile and provide them with a stage to express optimism freely”, Ralph Rijks, Zalando’s Vice President of Global Marketing comments, “We define activist of optimism through people who bring joy to others and themselves - whether it is a song, a dance, or an innovative makeup tutorial on Tik Tok, it is these small optimistic acts that connect us and spread joy. The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”     The casting of the 11 ‘Activists of Optimism’ was done entirely through social media, focused on the creators’ content and activities that portrayed the campaign message, with the reach and size of the creator’s social media platform being secondary. The film features positive and talented creators including dancer, Salif Gueye who is renowned for his upbeat dance style performed on the streets of Paris; Dutch influencer and model, Rianne Meijer who is known for her authentic body confident images on social media; and model and author, Naomi Shimanda who embraces positivity through fashion.     The upbeat full length TVC is shot by London-based director, Lucy Luscombe, who has recently been included in Dazed’s top 100 global creatives and set to the song, Show Me Love by Robin S. The campaign will be brought to life across numerous formats: from stills photography by Jorge Perez Ortiz, DOOH, owned social channels by the diverse cast of this campaign, ‘positive listening’ adverts on Spotify, and wild postering and colourful murals across key markets. The 360° campaign was created in collaboration with creative agency Kolle Rebbe.       #ActivistsofOptimism @Zalando   ​ Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Activists of Optimism’ celebrating people who are igniting positivity. Following a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through the simple act of making people smile.   Launching on May 23rd across all Zalando markets, the ‘Activists of Optimism’ campaign is giving people a stage to free their feelings, embrace positivity and spread joy. It is made up of 22 videos of positive action takers, all created as 15 second social shorts, which have then been woven together into a vibrant TV commercial. Accompanying the campaign video are a series of still images of European creators who represent positivity in their own unique way. Individually shot by Spanish-based photographer Jorge Perez Ortiz, each image is overlaid with the bold statement: ‘Activists of Optimism’. Cast on social media, 11 positive activists including Dutch influencer and model Rianne Meijer and French dancer, Salif Gueye, known for their optimistic content creation, bring the campaign to life.   The campaign launch will be supported by a 360° marketing initiative - the ‘Festival Of Optimism’, which will be a series of events and pop-up moments across Europe designed to inspire people to smile, dance and sing, culminating in a virtual celebration of togetherness on June 21st, the longest day of the year.     “After a year of lockdowns, for our 2021 summer campaign, we wanted to celebrate the season of hope and optimism by making people smile and provide them with a stage to express optimism freely”, Ralph Rijks, Zalando’s Vice President of Global Marketing comments, “We define activist of optimism through people who bring joy to others and themselves - whether it is a song, a dance, or an innovative makeup tutorial on Tik Tok, it is these small optimistic acts that connect us and spread joy. The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”     The casting of the 11 ‘Activists of Optimism’ was done entirely through social media, focused on the creators’ content and activities that portrayed the campaign message, with the reach and size of the creator’s social media platform being secondary. The film features positive and talented creators including dancer, Salif Gueye who is renowned for his upbeat dance style performed on the streets of Paris; Dutch influencer and model, Rianne Meijer who is known for her authentic body confident images on social media; and model and author, Naomi Shimanda who embraces positivity through fashion.     The upbeat full length TVC is shot by London-based director, Lucy Luscombe, who has recently been included in Dazed’s top 100 global creatives and set to the song, Show Me Love by Robin S. The campaign will be brought to life across numerous formats: from stills photography by Jorge Perez Ortiz, DOOH, owned social channels by the diverse cast of this campaign, ‘positive listening’ adverts on Spotify, and wild postering and colourful murals across key markets. The 360° campaign was created in collaboration with creative agency Kolle Rebbe.       #ActivistsofOptimism @Zalando  

ELISABETTA FRANCHI PRESENTS THE SUITE C  COLLECTION
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ELISABETTA FRANCHI PRESENTS THE SUITE C COLLECTION

Accessories Elisabetta Franchi unveils a new accessory collection characterised by a sleek and feminine design – the true essence of sophistication and elegance that has always been the fashion house’s hallmark. The new iconic Suite C family welcomes you inside the maison for a unique and unmistakably stylish experience.   The Collection consists of 5 bag styles with a romantic and chic attitude, ranging from Suite C1 to Suite C5 plus the addition of a belt – Suite C6. Through this accessory line, Elisabetta Franchi wishes to distil the concepts of femininity and elegance that distinguish the aesthetic and philosophy of each oneof the designer’s creations.   The palette mirrors the colours that symbolise the brand: black, vanilla and rose brown. The bags present different sizes for every moment of the day: a reversible vertical tote, a reversible flap bag, a shoulder bag, a handbag, a phone case with strap and a logo belt.   The entire Collection is embellished with bronzed-gold, electroplated details and thebrand’s logo consisting of a micro-chain braiding combined with a velvety, nappa effect material that is entirely animal-free.   Explore the full collection here:https://www.elisabettafranchi.com/eu/ Elisabetta Franchi unveils a new accessory collection characterised by a sleek and feminine design – the true essence of sophistication and elegance that has always been the fashion house’s hallmark. The new iconic Suite C family welcomes you inside the maison for a unique and unmistakably stylish experience.   The Collection consists of 5 bag styles with a romantic and chic attitude, ranging from Suite C1 to Suite C5 plus the addition of a belt – Suite C6. Through this accessory line, Elisabetta Franchi wishes to distil the concepts of femininity and elegance that distinguish the aesthetic and philosophy of each oneof the designer’s creations.   The palette mirrors the colours that symbolise the brand: black, vanilla and rose brown. The bags present different sizes for every moment of the day: a reversible vertical tote, a reversible flap bag, a shoulder bag, a handbag, a phone case with strap and a logo belt.   The entire Collection is embellished with bronzed-gold, electroplated details and thebrand’s logo consisting of a micro-chain braiding combined with a velvety, nappa effect material that is entirely animal-free.   Explore the full collection here:https://www.elisabettafranchi.com/eu/

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THE FENDI TRAVELLING PEEKABOO BAR LANDS IN AMSTERDAM
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THE FENDI TRAVELLING PEEKABOO BAR LANDS IN AMSTERDAM

Accessories The FENDI Travelling Peekaboo Bar lands in the Netherlands this Spring, at the Amsterdam Boutique for the first-time allowing clients to fully customise their own Mini Peekaboo bag through an exclusive Café-like experience.   The Travelling Peekaboo Bar is an ironic architectural reinterpretation of a Café with a counter and stools where clients can have a seat and admire the various Peekaboo bag customisation options to choose from. Complimented with a neonPeekaboo Bar sign with glass and gold finishing to give the general atmosphere a very contemporary twist.   The Peekaboo bag, an icon for FENDI, is a special representative of the Maison’s tradition of researched materials combined in particular ways thanks to the triumph of artisan skills and creativity. Clients will be able to mix and match three key elements of the bag to create their very own bespoke version; body, handle and strap.   Over thirty different options for the body of the bag will be on offer with a choice of materials including shearling, denim, calf and patent leather.   A removable handle sees thirty-five different variations including plexi leather and glitter finishes, plus a further eight options for the strap, allowing each client to express their own personal style.   The Defender cover for the Mini Peekaboo is available in an exclusive satin material and bold colour options, complimented with a personalisation express service – an ultimate statement of luxury – with the initials of your choice.   Don’t miss the opportunity to experience this unique Peekaboo bag customisation experience in a very Italian style!     FENDI Peekaboo Bar Exclusively from May 26th until June 7th 2021   FENDI Amsterdam Pieter Cornelisz Hooftstraat 71 1071 BP Amsterdam Telephone: +31 (0) 20 796 9982 The FENDI Travelling Peekaboo Bar lands in the Netherlands this Spring, at the Amsterdam Boutique for the first-time allowing clients to fully customise their own Mini Peekaboo bag through an exclusive Café-like experience.   The Travelling Peekaboo Bar is an ironic architectural reinterpretation of a Café with a counter and stools where clients can have a seat and admire the various Peekaboo bag customisation options to choose from. Complimented with a neonPeekaboo Bar sign with glass and gold finishing to give the general atmosphere a very contemporary twist.   The Peekaboo bag, an icon for FENDI, is a special representative of the Maison’s tradition of researched materials combined in particular ways thanks to the triumph of artisan skills and creativity. Clients will be able to mix and match three key elements of the bag to create their very own bespoke version; body, handle and strap.   Over thirty different options for the body of the bag will be on offer with a choice of materials including shearling, denim, calf and patent leather.   A removable handle sees thirty-five different variations including plexi leather and glitter finishes, plus a further eight options for the strap, allowing each client to express their own personal style.   The Defender cover for the Mini Peekaboo is available in an exclusive satin material and bold colour options, complimented with a personalisation express service – an ultimate statement of luxury – with the initials of your choice.   Don’t miss the opportunity to experience this unique Peekaboo bag customisation experience in a very Italian style!     FENDI Peekaboo Bar Exclusively from May 26th until June 7th 2021   FENDI Amsterdam Pieter Cornelisz Hooftstraat 71 1071 BP Amsterdam Telephone: +31 (0) 20 796 9982

Daily Paper Presents Fall/Winter 2021 Campaign: Ancestral Anarchy
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Daily Paper Presents Fall/Winter 2021 Campaign: Ancestral Anarchy

Fashion For Fall/Winter 2021, Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.     Ancestral Anarchy   Echoing an empowered Pan-African experience, the Fall/Winter 2021 campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection.      With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.        Explore more on their website:https://www.dailypaperclothing.com For Fall/Winter 2021, Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.     Ancestral Anarchy   Echoing an empowered Pan-African experience, the Fall/Winter 2021 campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection.      With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.        Explore more on their website:https://www.dailypaperclothing.com

In conversation with Jean Touitou
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In conversation with Jean Touitou

Design A.P.C. opened its very first Dutch store. The mono brand store can be found on the Elandsgracht in Amsterdam. The brand is famous for its minimalistic designs and strong brand DNA, created by Jean Touitou with whom we had a pleasure speaking with. An interesting man who has been doing his own thing for over 30 years already, not adapting to trends.     Please introduce yourself to our readers.   I am Jean Alfred Touitou of A.P.C. I was born and raised in Tunisia. My family moved to France when I was 9.     What is the most exciting part about your job?    Meeting creative people.      What is your personal motto?   Be a happy Sisyphus.      What is your biggest outtake from the current times we are living in?    The importance of mental health in everyday presence to understand what is going on.       How did your journey in fashion embark with a career?    The only career I’m trying to embark in is being a decent human being.     What made you found A.P.C. back in 1987?    The sweet taste of an adventure to come.     Tell us more about your passion for music and opening a recording studio in 1998?    Music is everything I can’t express with words. This is a place where you can try to reach perfection and not bother anyone doing it.     What are your first memories with fashion and music?   Choosing Jonathan Richman’s Egyptians reggae for a Kenzo show in 1978 (date .. random precision). The energy was touchable.     What are your upcoming projects for this year?    Trying to find the Velvet Underground sounds in the studio. Organize parties like in the past.     Tell us more about your newly opened store in Amsterdam?    I knew I should have done it before, and I am happy to have it done now. Furthermore, the architectural side of things is really clever and beautiful.      With work you have traveled a lot and seen many places. What are some of your favourites and why?   Here is the truth: I don’t travel that much, I find it very tiring, which is why the song “Tokyo Blues” exists. However, I once went to a weaving plant in Hiroshima which had strong vibes. I will travel again only if I have time to use a boat instead of planes. A.P.C. opened its very first Dutch store. The mono brand store can be found on the Elandsgracht in Amsterdam. The brand is famous for its minimalistic designs and strong brand DNA, created by Jean Touitou with whom we had a pleasure speaking with. An interesting man who has been doing his own thing for over 30 years already, not adapting to trends.     Please introduce yourself to our readers.   I am Jean Alfred Touitou of A.P.C. I was born and raised in Tunisia. My family moved to France when I was 9.     What is the most exciting part about your job?    Meeting creative people.      What is your personal motto?   Be a happy Sisyphus.      What is your biggest outtake from the current times we are living in?    The importance of mental health in everyday presence to understand what is going on.       How did your journey in fashion embark with a career?    The only career I’m trying to embark in is being a decent human being.     What made you found A.P.C. back in 1987?    The sweet taste of an adventure to come.     Tell us more about your passion for music and opening a recording studio in 1998?    Music is everything I can’t express with words. This is a place where you can try to reach perfection and not bother anyone doing it.     What are your first memories with fashion and music?   Choosing Jonathan Richman’s Egyptians reggae for a Kenzo show in 1978 (date .. random precision). The energy was touchable.     What are your upcoming projects for this year?    Trying to find the Velvet Underground sounds in the studio. Organize parties like in the past.     Tell us more about your newly opened store in Amsterdam?    I knew I should have done it before, and I am happy to have it done now. Furthermore, the architectural side of things is really clever and beautiful.      With work you have traveled a lot and seen many places. What are some of your favourites and why?   Here is the truth: I don’t travel that much, I find it very tiring, which is why the song “Tokyo Blues” exists. However, I once went to a weaving plant in Hiroshima which had strong vibes. I will travel again only if I have time to use a boat instead of planes.

INTRODUCING MARK FAST
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INTRODUCING MARK FAST

Fashion  British knitwear extravaganza designer is introducing #MarkFASTFriends a series of short videos and stills celebrating youth, urban vibe, diverse casting and positive energy. His signature knitwear gets a new look mixed with street-inspired pieces and gen Z demographics.     Watch the video here: https://youtu.be/Lz98xq5cldU     #MARKFAST #MARKFASTSS21 #MARKFASTurban #MarkFastFriends   @mark_fast   https://markfast.com/      British knitwear extravaganza designer is introducing #MarkFASTFriends a series of short videos and stills celebrating youth, urban vibe, diverse casting and positive energy. His signature knitwear gets a new look mixed with street-inspired pieces and gen Z demographics.     Watch the video here: https://youtu.be/Lz98xq5cldU     #MARKFAST #MARKFASTSS21 #MARKFASTurban #MarkFastFriends   @mark_fast   https://markfast.com/    

Introducing Mallet London
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Introducing Mallet London

Accessories Mallet London, founded in 2015 by unconventional entrepreneur Tommy Mallet and businessman Evren Ozkarakasli, is set to expand into the U.S. retail market this spring, announcing distribution at iconic American retailers Saks Fifth Avenue and Fred Segal.      At just 28 years old, Tommy Mallet, recently named Forbes 30 Under 30 Europe for Retail & Ecommerce, has built a successful footwear business despite having no formal design training.      It all began with a spark of creativity from Tommy, combined with Evren’s business experience. Mallet, an avid trainer collector and urban fashion trendsetter, had an idea for a unique pair of trainers. He couldn’t find anything on the market that spoke to his style sensibility and was both affordable and high quality. Tommy eventually took matters into his own hands and sketched his idea. He then reached out to Evren, a friend who worked in the fashion industry, and asked if he could make his dream trainer a reality. Tommy and Evren collaborated on the design and production and sold their creations online as a trial, expecting their friends might be interested in purchasing them.     The rest, as they say, is history. Less than six years later, the London based brand is now a major force in the premium footwear industry with distribution at 145 stores throughout the US, UK, and Europe in locations as far reaching as Dubai and South Africa. The brand is at home in some of the world’s most distinguished stores including Selfridges, Harrods, Browns, Harvey Nichols, Level Shoes and now Fred Segal and Saks Fifth Avenue.     The brand, which carries both men’s and women’s sneakers and a small selection of apparel, is known for its bold yet minimalistic silhouettes with sleek soles fabricated from smooth supple leather. Mallet launches new styles each season but also maintains a core essentials collection. Signature details synonymous with the brand include the statement metal heel clip and the trademark “M” monogram. Price points range from $180 - $300.     Saks Fifth Avenue will showcase men’s sneakers in its Miami and Beverly Hills locations plus Saks.com and will feature the worldwide exclusive launch of 7 styles including the Diver 2.0 in Grey and the Kingsland White Reflect featuring a clear sole.     Fred Segal will celebrate the launch with a pop-up shop in its flagship on Sunset Blvd that will run through May. The brand will also be available for purchase at FredSegal.com. Fred Segal’s offering will include a worldwide exclusive launch of 6 men’s sneaker styles including the brand’s classic Popham Gas silhouette in Grey Mesh.     “Our ultimate goal,” stated Tommy,  “is to achieve the same success in the U.S. that we’ve had with the brand in the UK and Europe. I would like Mallet to become synonymous with high-quality footwear across the globe.”      Explore more on their website: https://www.debijenkorf.nl/product-lister-page.html?SearchTerm=mallet Mallet London, founded in 2015 by unconventional entrepreneur Tommy Mallet and businessman Evren Ozkarakasli, is set to expand into the U.S. retail market this spring, announcing distribution at iconic American retailers Saks Fifth Avenue and Fred Segal.      At just 28 years old, Tommy Mallet, recently named Forbes 30 Under 30 Europe for Retail & Ecommerce, has built a successful footwear business despite having no formal design training.      It all began with a spark of creativity from Tommy, combined with Evren’s business experience. Mallet, an avid trainer collector and urban fashion trendsetter, had an idea for a unique pair of trainers. He couldn’t find anything on the market that spoke to his style sensibility and was both affordable and high quality. Tommy eventually took matters into his own hands and sketched his idea. He then reached out to Evren, a friend who worked in the fashion industry, and asked if he could make his dream trainer a reality. Tommy and Evren collaborated on the design and production and sold their creations online as a trial, expecting their friends might be interested in purchasing them.     The rest, as they say, is history. Less than six years later, the London based brand is now a major force in the premium footwear industry with distribution at 145 stores throughout the US, UK, and Europe in locations as far reaching as Dubai and South Africa. The brand is at home in some of the world’s most distinguished stores including Selfridges, Harrods, Browns, Harvey Nichols, Level Shoes and now Fred Segal and Saks Fifth Avenue.     The brand, which carries both men’s and women’s sneakers and a small selection of apparel, is known for its bold yet minimalistic silhouettes with sleek soles fabricated from smooth supple leather. Mallet launches new styles each season but also maintains a core essentials collection. Signature details synonymous with the brand include the statement metal heel clip and the trademark “M” monogram. Price points range from $180 - $300.     Saks Fifth Avenue will showcase men’s sneakers in its Miami and Beverly Hills locations plus Saks.com and will feature the worldwide exclusive launch of 7 styles including the Diver 2.0 in Grey and the Kingsland White Reflect featuring a clear sole.     Fred Segal will celebrate the launch with a pop-up shop in its flagship on Sunset Blvd that will run through May. The brand will also be available for purchase at FredSegal.com. Fred Segal’s offering will include a worldwide exclusive launch of 6 men’s sneaker styles including the brand’s classic Popham Gas silhouette in Grey Mesh.     “Our ultimate goal,” stated Tommy,  “is to achieve the same success in the U.S. that we’ve had with the brand in the UK and Europe. I would like Mallet to become synonymous with high-quality footwear across the globe.”      Explore more on their website: https://www.debijenkorf.nl/product-lister-page.html?SearchTerm=mallet

Alexander McQueen presents the new men's Autumn & Winter 2021 collection
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Alexander McQueen presents the new men's Autumn & Winter 2021 collection

Men A continued focus on silhouette. Bold volumes and clean lines. Saturated colour and papercut prints. Echoes of Alexander McQueen womenswear run throughout.   Pieced and Patched boots in brown and black. Tread Slick Chelsea boots in red, chrome green, denim blue and ultramarine. Worker lace-up shoes and boots in black. Chunky chain jewellery including necklaces, bracelets and earrings in antique silver metal. Stone emblem jewellery, drop earrings and brooches set with jet glass doves and hearts in antique silver metal. Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal.   The Edge tote with an embroidered logo in black leather. The McQueen Gra ti Tag camera bag and bottle pouch in ultramarine poly faille embroidered with the McQueen gra ti label. A continued focus on silhouette. Bold volumes and clean lines. Saturated colour and papercut prints. Echoes of Alexander McQueen womenswear run throughout.   Pieced and Patched boots in brown and black. Tread Slick Chelsea boots in red, chrome green, denim blue and ultramarine. Worker lace-up shoes and boots in black. Chunky chain jewellery including necklaces, bracelets and earrings in antique silver metal. Stone emblem jewellery, drop earrings and brooches set with jet glass doves and hearts in antique silver metal. Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal.   The Edge tote with an embroidered logo in black leather. The McQueen Gra ti Tag camera bag and bottle pouch in ultramarine poly faille embroidered with the McQueen gra ti label.

TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION
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TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION

Sustainability Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.   The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner - A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:   The draped Polo dress, created using three menswear Polos; The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives; The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.     Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.   To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items.  Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.     To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.     Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life. Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.   The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner - A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:   The draped Polo dress, created using three menswear Polos; The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives; The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.     Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.   To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items.  Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.     To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.     Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life.

Introducing the GUESS Originals Summer 2021 Collection & GUESS Originals KIT Program
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Introducing the GUESS Originals Summer 2021 Collection & GUESS Originals KIT Program

Fashion The Summer 2021 GUESS Originals collection is returning with its newest essentials line coined the GUESS Originals Kit Program.  The program continues to be refreshed seasonally with essential core fits and colors featuring premium fabrics and timeless designs for both men and women.  The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles and will be available beginning May 20, 2021, in select GUESS retail stores and guess.eu/guess-originals     GUESS Originals Collection   The Summer GUESS Originals Collection for both men and women takes inspiration from the California surf scene and features surf inspired graphics from the archives.  The relaxed California lifestyle inspires the pastel colorsand softer washes in this delivery.  The summer collection feature timeless silhouettes with a fashion-forward approach.   The men’s collection offers an array of tees, tanks, sweat shorts, slim and straight leg denim in light, dark, and black washes. Jogger pants, hoodies and crew neck sweatshirts return in gray, black and white tones and provide a laid-back look to your style.  All denim pieces from the GUESS Originals seasonal offering also feature the iconic triangle logo on the back pocket.   The women’s capsule incorporates a selection of ribbed dresses, tanks and crop tops in pale banana yellow and jet black. Knit sets in the form of button ups, off shoulder long sleeve shirts as well as shorts, top and cardigans provide ultimate comfort to your wardrobe. A two-piece matching crop top and short set in both bandana and daisy prints are the ultimate go-to summer styles that are both lightweight and fashion forward. The denim options are available in the form of cropped mom jeans, high rise, carpenter fit denim and the debut of a retro-inspired wide leg style.    GUESS Originals Kit Program   Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program.  Each silhouette included in the program emphasizes premium denim and heritage styles from the brand’s design archives. Men’s styles include an updated lightweight terry cloth on the crewnecks and is seen alongside breathable hoodies and shorts made to be worn year-round. The Kit pants are an assortment of elevatedlighttwill cargo pants, light chino khaki woven pants as well as light to dark stonewash denim. The Kit Program also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket.    Pricing for the GUESS Originals collection + GUESS Originals Kit Program ranges from €29.90 to €99.90 for tops, bottoms, dresses, hats and denim.  The Summer 2021 GUESS Originals collection is returning with its newest essentials line coined the GUESS Originals Kit Program.  The program continues to be refreshed seasonally with essential core fits and colors featuring premium fabrics and timeless designs for both men and women.  The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles and will be available beginning May 20, 2021, in select GUESS retail stores and guess.eu/guess-originals     GUESS Originals Collection   The Summer GUESS Originals Collection for both men and women takes inspiration from the California surf scene and features surf inspired graphics from the archives.  The relaxed California lifestyle inspires the pastel colorsand softer washes in this delivery.  The summer collection feature timeless silhouettes with a fashion-forward approach.   The men’s collection offers an array of tees, tanks, sweat shorts, slim and straight leg denim in light, dark, and black washes. Jogger pants, hoodies and crew neck sweatshirts return in gray, black and white tones and provide a laid-back look to your style.  All denim pieces from the GUESS Originals seasonal offering also feature the iconic triangle logo on the back pocket.   The women’s capsule incorporates a selection of ribbed dresses, tanks and crop tops in pale banana yellow and jet black. Knit sets in the form of button ups, off shoulder long sleeve shirts as well as shorts, top and cardigans provide ultimate comfort to your wardrobe. A two-piece matching crop top and short set in both bandana and daisy prints are the ultimate go-to summer styles that are both lightweight and fashion forward. The denim options are available in the form of cropped mom jeans, high rise, carpenter fit denim and the debut of a retro-inspired wide leg style.    GUESS Originals Kit Program   Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program.  Each silhouette included in the program emphasizes premium denim and heritage styles from the brand’s design archives. Men’s styles include an updated lightweight terry cloth on the crewnecks and is seen alongside breathable hoodies and shorts made to be worn year-round. The Kit pants are an assortment of elevatedlighttwill cargo pants, light chino khaki woven pants as well as light to dark stonewash denim. The Kit Program also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket.    Pricing for the GUESS Originals collection + GUESS Originals Kit Program ranges from €29.90 to €99.90 for tops, bottoms, dresses, hats and denim. 

LV TRAINER LOUIS VUITTON MEN’S COLLECTION BY VIRGIL ABLOH SPRING-SUMMER 2021
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LV TRAINER LOUIS VUITTON MEN’S COLLECTION BY VIRGIL ABLOH SPRING-SUMMER 2021

Accessories First presented during Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, this season the LV TRAINER inspires new style variations in keeping with its exacting standards: each pair requires at least seven hours of manufacturing.     Drawing inspiration from vintage basketball sneakers, held dear by Virgil Abloh, and set on a technical rubber sole injected with gel and encrusted with contrasting Monogram flowers, this new version will add a lively touch to all the memories summer 2021 has in store for you. The House’s identity stands out once again with the LV signature on the tongue and side and the #54 signature on the back, recalling 1854, the year Louis Vuitton was founded. As always, the Monogram pattern is in the spotlight, whether reinvented on denim or embossed on grained calfskin, nubuck or smooth leather. But with its blend of materials and patterns, each LV Trainer boasts its own identity in a rainbow of vivid hues, symbolising all the colours of a summer under the sun of optimism, from dawn to sunset.     Burgundy lit up by sunny orange, blue enhanced with black accents, green contrasted with yellow details... The colours are galvanised on a grained and smooth leather design. The collection also showcases the essential white leather sneaker, adorned with the hand-written Louis Vuitton signature, and the denim canvas one, this time beige-tinted, alongside a reflective silver leather model.     This season, three versions in suede leather and denim take on neon pink and yellow shades, echoing the ready-to-wear line. One of them is entirely covered with pink rhinestones, to attract light and style at every step. While the white leather sneaker is bound to last, each colour and style variation will be subject to a limited drop launch.      Lastly, a pair of sandals, available in identical neon shades, adds the finishing touch to the collection. Fitted with the same sole as the sneaker, it is light and supple, the perfect variation of a model designed to be worn at any time of the day. For further information visit their website : www.louisvuitton.com First presented during Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, this season the LV TRAINER inspires new style variations in keeping with its exacting standards: each pair requires at least seven hours of manufacturing.     Drawing inspiration from vintage basketball sneakers, held dear by Virgil Abloh, and set on a technical rubber sole injected with gel and encrusted with contrasting Monogram flowers, this new version will add a lively touch to all the memories summer 2021 has in store for you. The House’s identity stands out once again with the LV signature on the tongue and side and the #54 signature on the back, recalling 1854, the year Louis Vuitton was founded. As always, the Monogram pattern is in the spotlight, whether reinvented on denim or embossed on grained calfskin, nubuck or smooth leather. But with its blend of materials and patterns, each LV Trainer boasts its own identity in a rainbow of vivid hues, symbolising all the colours of a summer under the sun of optimism, from dawn to sunset.     Burgundy lit up by sunny orange, blue enhanced with black accents, green contrasted with yellow details... The colours are galvanised on a grained and smooth leather design. The collection also showcases the essential white leather sneaker, adorned with the hand-written Louis Vuitton signature, and the denim canvas one, this time beige-tinted, alongside a reflective silver leather model.     This season, three versions in suede leather and denim take on neon pink and yellow shades, echoing the ready-to-wear line. One of them is entirely covered with pink rhinestones, to attract light and style at every step. While the white leather sneaker is bound to last, each colour and style variation will be subject to a limited drop launch.      Lastly, a pair of sandals, available in identical neon shades, adds the finishing touch to the collection. Fitted with the same sole as the sneaker, it is light and supple, the perfect variation of a model designed to be worn at any time of the day. For further information visit their website : www.louisvuitton.com

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