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Givenchy Fall & Winter 2020 women's ready to wear collection
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Givenchy Fall & Winter 2020 women's ready to wear collection

Fashion Week “My work is my body, my body is my work” – Helena Almeida The body language of powerful women intimates mysterious expressions of sensuality. It provokes a chain reaction and stirs a symphony of characters. Designed by Clare Waight Keller, the Givenchy collection for Autumn Winter 2020 carries a silver screen allure: harking back to the imperfect beauty of an elusive arthouse heroine. From the actress’ sultry gaze to the bodily gestures of human sculpture, lines are drawn between the gritty heyday of French cinema and musings on performance art. The collection punctuates Givenchy’s sartorial canon with a distinctly graphic story in a Mod palette blocked out in black, white and cherry red, tobacco, carnelian and cobalt. Raw cut and collaged fabrics liberate masterful volumes with an untamed elegance, as shirred blouses and knife-pleated shifts are bonded with mulberry silk crêpe, and pagoda shoulder cape and coat styles are cut in fine double-faced Melton. Tailoring is languid: high-waist flares piped with contrast tones, peak lapel blazers, and a reversible duster coat lined in smooth leather. Sculpted knits and plush faux furs hug the body in shadowy folds. Riffing on the apostrophe, the stripe and the square, patterns and embroideries adorn mid-century shapes in cascading pleats and embroideries, from liquid silver sequins to showers of plumage, tinsel, tassels and bugle beading. The Autumn Winter 2020 accessories collection sees a slim wedge or sandal laced up the ankle, and the Haute Couture ‘ombrelle’ hat return in soft felt. Articulated mobile pendants and pearls hang as body jewels. Designed by Clare Waight Keller, the GV3 returns in glossy spazzolato leather or tri-colour suede, and the Antigona Soft bagappears in its signature colors, wrapped in archive print silk foulards or inflated as a zipped and pleated pouch. more on givenchy.com   “My work is my body, my body is my work” – Helena Almeida The body language of powerful women intimates mysterious expressions of sensuality. It provokes a chain reaction and stirs a symphony of characters. Designed by Clare Waight Keller, the Givenchy collection for Autumn Winter 2020 carries a silver screen allure: harking back to the imperfect beauty of an elusive arthouse heroine. From the actress’ sultry gaze to the bodily gestures of human sculpture, lines are drawn between the gritty heyday of French cinema and musings on performance art. The collection punctuates Givenchy’s sartorial canon with a distinctly graphic story in a Mod palette blocked out in black, white and cherry red, tobacco, carnelian and cobalt. Raw cut and collaged fabrics liberate masterful volumes with an untamed elegance, as shirred blouses and knife-pleated shifts are bonded with mulberry silk crêpe, and pagoda shoulder cape and coat styles are cut in fine double-faced Melton. Tailoring is languid: high-waist flares piped with contrast tones, peak lapel blazers, and a reversible duster coat lined in smooth leather. Sculpted knits and plush faux furs hug the body in shadowy folds. Riffing on the apostrophe, the stripe and the square, patterns and embroideries adorn mid-century shapes in cascading pleats and embroideries, from liquid silver sequins to showers of plumage, tinsel, tassels and bugle beading. The Autumn Winter 2020 accessories collection sees a slim wedge or sandal laced up the ankle, and the Haute Couture ‘ombrelle’ hat return in soft felt. Articulated mobile pendants and pearls hang as body jewels. Designed by Clare Waight Keller, the GV3 returns in glossy spazzolato leather or tri-colour suede, and the Antigona Soft bagappears in its signature colors, wrapped in archive print silk foulards or inflated as a zipped and pleated pouch. more on givenchy.com  

O'neill is ready for an endless Summer fuelled by nostalgia
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O'neill is ready for an endless Summer fuelled by nostalgia

Fashion With their signature Californian surf attitude and a fresh take on the fusion between sports and fashion, O’Neill is ready for an endless summer fuelled by nostalgia for SS20. Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling. The pursuit of life and good vibes in all forms is supported by O’Neill’s path of innovation with the O’Neill Blue line. An initiative to create a more sustainable approach to apparel. The result sees recycled plastic from around the beaches & shorelines be turned into high performance eco threads and yarns that are then used to create the line of board shorts, bikinis, t-shirts, dresses and sweatshirts. The continued collaboration with BIONIC YARN, REPREVE and ECONYL is one of O’Neill’s many sustainability efforts. As a result, 100% of the SS20 bikini collection is produced with sustainable fabrics. O’Neill manages to resignify the context in which we see ocean protection – showcasing a commitment to making a difference in the industry, whilst giving sustainable clothing personality and fun through a connection to modern art, bold colour use and abstract shapes. Throughout, O’Neill combines its innovative technology from their core water sports, such as the O’Neill Hyperdry with smart t and intersects it with fashion. Seen not only in the new line of swimwear that is inspired by athletic wear, but across the entire collection. O’Neill manages to take the modern surfer from board to beach effortlessly, putting them in vintage inspired resort looks that have been interpreted for the streets. Comprised of ve themes: Modern Retro, Athleisure, California Surf Lifestyle, Water & Sun, and O’Neill Blue – the collection of menswear, womenswear and childrenswear features wearable pieces that easily adapt for a life at the beach, or the city. Collection highlights see the 70’s mixed with a modern surf attitude. With a vintage colour palette & casual silhouette, the use of soft fabrics and prints in saturated tones is juxtaposed with the 90’s obsession that shines through elsewhere. O’Neill’s new collection is then set to appeal to a wide range of customers. O’Neill, where It’s Always Summer on the Inside. With their signature Californian surf attitude and a fresh take on the fusion between sports and fashion, O’Neill is ready for an endless summer fuelled by nostalgia for SS20. Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling. The pursuit of life and good vibes in all forms is supported by O’Neill’s path of innovation with the O’Neill Blue line. An initiative to create a more sustainable approach to apparel. The result sees recycled plastic from around the beaches & shorelines be turned into high performance eco threads and yarns that are then used to create the line of board shorts, bikinis, t-shirts, dresses and sweatshirts. The continued collaboration with BIONIC YARN, REPREVE and ECONYL is one of O’Neill’s many sustainability efforts. As a result, 100% of the SS20 bikini collection is produced with sustainable fabrics. O’Neill manages to resignify the context in which we see ocean protection – showcasing a commitment to making a difference in the industry, whilst giving sustainable clothing personality and fun through a connection to modern art, bold colour use and abstract shapes. Throughout, O’Neill combines its innovative technology from their core water sports, such as the O’Neill Hyperdry with smart t and intersects it with fashion. Seen not only in the new line of swimwear that is inspired by athletic wear, but across the entire collection. O’Neill manages to take the modern surfer from board to beach effortlessly, putting them in vintage inspired resort looks that have been interpreted for the streets. Comprised of ve themes: Modern Retro, Athleisure, California Surf Lifestyle, Water & Sun, and O’Neill Blue – the collection of menswear, womenswear and childrenswear features wearable pieces that easily adapt for a life at the beach, or the city. Collection highlights see the 70’s mixed with a modern surf attitude. With a vintage colour palette & casual silhouette, the use of soft fabrics and prints in saturated tones is juxtaposed with the 90’s obsession that shines through elsewhere. O’Neill’s new collection is then set to appeal to a wide range of customers. O’Neill, where It’s Always Summer on the Inside.

Introducing the Gucci psychedelic campaign
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Introducing the Gucci psychedelic campaign

Fashion There is a new take on the famous GG logo, and it is all about colour, energy, impact and a dreamlike spirit. Gucci Creative Director Alessandro Michele has taken the GG logo and playfully reinterpreted it with a streetwear attitude through the addition of a multicolour stars motif to create a thoroughly contemporary and distinctive pattern. The approach channels the spirit of ‘70s psychedelia, which played with visual distortion, surreal imagery and wide colour spectrums. Using this new version of the monogram, which is formed by combining it with rainbow-hued stars, Alessandro Michele has imagined a highly decorative and distinctive pattern that is now applied to different pieces of luggage such as backpacks and shoulder bags, which, in a layering of colour contrasts, also have black, pink and green leather trim. The look has been rolled out to men’s and women’s ready-to-wear pieces too to deliver a wide-ranging streetwear offer as well as more elegant pieces. The new colourful logo treatment also features on women’s and men's shoes, small leather goods and a watch, and inspires a range of fine jewelry. Together, these pieces form the new GG Psychedelic Collection. For women, the ready-to-wear pieces in the GG Psychedelic print come predominantly in silk and jersey, and as knitwear. In silk twill there is a refined group of a pyjama set, an ensemble of shirt and pleated skirt, and a chemiser dress. The jersey selection is more street in attitude: a hooded tracksuit jacket that can be paired with matching shorts, a windbreaker, and a dress featuring a drawstring at the waist (a key detail of the season). For warmer weather, there is a cardigan and a short-sleeve top, both in 100% wool. For men, there are key items in the new Psychedelic monogram that have a sporty spirit. A technical jersey tracksuit is comprised of a zip-up hooded over-jacket with piping detail, combined with matching   trousers. A long nylon windbreaker and a nylon waistcoat with a quilted lining add a distinctly streetwear note, while a swimsuit in the same fabric has a quirky resort look. Finally, a bowling set of loose shirt and short trousers comes in a washed silk twill, bringing a refined twist to the offer for men. In terms of luggage, there is an extensive selection of pieces in the GG Psychedelic pattern, all trimmed with either black, green or pink leather. Many styles are from the Cruise 2020 Collection, and all combine fashionability with functionality. Given the rock heritage of psychedelia, a key piece is a rigid guitar case. In addition to this there are four styles of shoulder bag, four backpacks, a belt bag, two duffle bags, a hard hat case in two sizes, soft and hard suitcases and trolley bags. Small leather goods in the new pattern make great gifts. These are: a pouch, basic wallets, a zip-around wallet, two card cases and smartphone covers. Shoes for men and women in the Gucci Psychedelic design include a rubber slide, a slip-on and Ace low-top sneakers. For men, there is  also a new high-top version of the iconic Ace sneaker.  The GG Psychedelic world of silk and soft accessories features a wide product offer for men and women: a silk carré and a modal-silk shawl (both available with a black or pink frame), a baseball cap with a mesh back, a fedora hat, a visor, a pair of socks and a water-resistant hoodie, with its matching pouch. In addition, there is a selection of fine jewellery that references the colours of the GG Psychedelic pattern through the use of coloured gemstones (in addition to diamonds). This includes a new range of jewellery featuring Gucci’s distinctive Lionhead motif, as well as pieces from established Gucci fine jewellery lines: Le Marché des Merveilles and GG Running among others. A G-Timeless Contemporary watch also displays the new pattern on its face, which has a floating hologram effect. This piece represents a perfect blend of modernity and traditional watchmaking. The GG Psychedelic Collection will be available from mid of February in Gucci stores and online at gucci.com. There is a new take on the famous GG logo, and it is all about colour, energy, impact and a dreamlike spirit. Gucci Creative Director Alessandro Michele has taken the GG logo and playfully reinterpreted it with a streetwear attitude through the addition of a multicolour stars motif to create a thoroughly contemporary and distinctive pattern. The approach channels the spirit of ‘70s psychedelia, which played with visual distortion, surreal imagery and wide colour spectrums. Using this new version of the monogram, which is formed by combining it with rainbow-hued stars, Alessandro Michele has imagined a highly decorative and distinctive pattern that is now applied to different pieces of luggage such as backpacks and shoulder bags, which, in a layering of colour contrasts, also have black, pink and green leather trim. The look has been rolled out to men’s and women’s ready-to-wear pieces too to deliver a wide-ranging streetwear offer as well as more elegant pieces. The new colourful logo treatment also features on women’s and men's shoes, small leather goods and a watch, and inspires a range of fine jewelry. Together, these pieces form the new GG Psychedelic Collection. For women, the ready-to-wear pieces in the GG Psychedelic print come predominantly in silk and jersey, and as knitwear. In silk twill there is a refined group of a pyjama set, an ensemble of shirt and pleated skirt, and a chemiser dress. The jersey selection is more street in attitude: a hooded tracksuit jacket that can be paired with matching shorts, a windbreaker, and a dress featuring a drawstring at the waist (a key detail of the season). For warmer weather, there is a cardigan and a short-sleeve top, both in 100% wool. For men, there are key items in the new Psychedelic monogram that have a sporty spirit. A technical jersey tracksuit is comprised of a zip-up hooded over-jacket with piping detail, combined with matching   trousers. A long nylon windbreaker and a nylon waistcoat with a quilted lining add a distinctly streetwear note, while a swimsuit in the same fabric has a quirky resort look. Finally, a bowling set of loose shirt and short trousers comes in a washed silk twill, bringing a refined twist to the offer for men. In terms of luggage, there is an extensive selection of pieces in the GG Psychedelic pattern, all trimmed with either black, green or pink leather. Many styles are from the Cruise 2020 Collection, and all combine fashionability with functionality. Given the rock heritage of psychedelia, a key piece is a rigid guitar case. In addition to this there are four styles of shoulder bag, four backpacks, a belt bag, two duffle bags, a hard hat case in two sizes, soft and hard suitcases and trolley bags. Small leather goods in the new pattern make great gifts. These are: a pouch, basic wallets, a zip-around wallet, two card cases and smartphone covers. Shoes for men and women in the Gucci Psychedelic design include a rubber slide, a slip-on and Ace low-top sneakers. For men, there is  also a new high-top version of the iconic Ace sneaker.  The GG Psychedelic world of silk and soft accessories features a wide product offer for men and women: a silk carré and a modal-silk shawl (both available with a black or pink frame), a baseball cap with a mesh back, a fedora hat, a visor, a pair of socks and a water-resistant hoodie, with its matching pouch. In addition, there is a selection of fine jewellery that references the colours of the GG Psychedelic pattern through the use of coloured gemstones (in addition to diamonds). This includes a new range of jewellery featuring Gucci’s distinctive Lionhead motif, as well as pieces from established Gucci fine jewellery lines: Le Marché des Merveilles and GG Running among others. A G-Timeless Contemporary watch also displays the new pattern on its face, which has a floating hologram effect. This piece represents a perfect blend of modernity and traditional watchmaking. The GG Psychedelic Collection will be available from mid of February in Gucci stores and online at gucci.com.

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Givenchy presents "ID93" handbag
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Givenchy presents "ID93" handbag

Accessories The House of Givenchy presents the “ID93” handbag, a style Artistic Director Clare Waight Keller presented on the spring-summer 2020 runway to complement the soft attitude and oversized volumes of her silhouettes. Named for the era defined by minimalism and flowing shapes, the ID93 draws on the essence of the Spring collection. Bandana details borrowed from runway looks blend with sensual, tactile shapes, giving this handbag distinctive character and texture. The ID93 features a supple construction with knot details, cousu retourné straps that are twisted, braided and stitched by hand, and a 2G signature enveloped in ultra-soft calf leather, complemented on some styles by theseason’s key natural material, hand-woven raffia. A subtle losange composition and a Givenchy chain motif rendered in precise perforations on leather, or as diagonal embroidery on raffia, further underscore its refinement. Consummate style and multiple functionalities mingle on three variations of the ID93, each with a roomy, zipped main compartment. The streamlined Crossbody comes with an adjustable strap, while the Medium and Large styles feature a zipped main compartment flanked on either side by open side pockets, plus two interchangeable shoulder straps — one hand-twisted and the other flat. Lastly, an elongated leather pull gives the ID93 extra practicality and an air of easy nonchalance. Retail prices for the ID93 range from 1,490 euros for the Crossbody style to 1,790 euros (Medium) and 2,450 euros (Large). The Givenchy ID93 bag will be launched in selected stores in February 2020.  More on givenchy.com The House of Givenchy presents the “ID93” handbag, a style Artistic Director Clare Waight Keller presented on the spring-summer 2020 runway to complement the soft attitude and oversized volumes of her silhouettes. Named for the era defined by minimalism and flowing shapes, the ID93 draws on the essence of the Spring collection. Bandana details borrowed from runway looks blend with sensual, tactile shapes, giving this handbag distinctive character and texture. The ID93 features a supple construction with knot details, cousu retourné straps that are twisted, braided and stitched by hand, and a 2G signature enveloped in ultra-soft calf leather, complemented on some styles by theseason’s key natural material, hand-woven raffia. A subtle losange composition and a Givenchy chain motif rendered in precise perforations on leather, or as diagonal embroidery on raffia, further underscore its refinement. Consummate style and multiple functionalities mingle on three variations of the ID93, each with a roomy, zipped main compartment. The streamlined Crossbody comes with an adjustable strap, while the Medium and Large styles feature a zipped main compartment flanked on either side by open side pockets, plus two interchangeable shoulder straps — one hand-twisted and the other flat. Lastly, an elongated leather pull gives the ID93 extra practicality and an air of easy nonchalance. Retail prices for the ID93 range from 1,490 euros for the Crossbody style to 1,790 euros (Medium) and 2,450 euros (Large). The Givenchy ID93 bag will be launched in selected stores in February 2020.  More on givenchy.com

Givenchy launches the "Bond" shopper for men
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Givenchy launches the "Bond" shopper for men

Accessories For Summer 2020, the House of Givenchy expands on its oversized women’s shopper, the Bond, with a line designed specially to fit the lifestyles of men on the move. Named for both its stud buttons as well as for the contents it holds together, the Bond was directly inspired by Clare Waight Keller’s own travel-intensive lifestyle. Now revisited with a masculine flair — with fresh pops of colored “Givenchy” lettering and trim, and with strings or chain details on selected styles — the Bond melds seamlessly with a Summer men’s collection designed for ease of movement and an urban sensibility. In addition to a fresh version of the original shopper, a selection of shapes — from a practical belt bag to crossbody styles, backpacks and a duffle version — makes it easy to find the perfect Bond for every setting. The expanded Givenchy Bond collection will launch in selected stores worldwide on February 15th, 2020. Prices: from 990 euros for the Bond belt bag to 2190 euros for the Bond duffle. More on givenchy.com For Summer 2020, the House of Givenchy expands on its oversized women’s shopper, the Bond, with a line designed specially to fit the lifestyles of men on the move. Named for both its stud buttons as well as for the contents it holds together, the Bond was directly inspired by Clare Waight Keller’s own travel-intensive lifestyle. Now revisited with a masculine flair — with fresh pops of colored “Givenchy” lettering and trim, and with strings or chain details on selected styles — the Bond melds seamlessly with a Summer men’s collection designed for ease of movement and an urban sensibility. In addition to a fresh version of the original shopper, a selection of shapes — from a practical belt bag to crossbody styles, backpacks and a duffle version — makes it easy to find the perfect Bond for every setting. The expanded Givenchy Bond collection will launch in selected stores worldwide on February 15th, 2020. Prices: from 990 euros for the Bond belt bag to 2190 euros for the Bond duffle. More on givenchy.com

FENDI Fall and Winter 2020-2021
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FENDI Fall and Winter 2020-2021

Fashion Week Sometimes it’s beneath the prettiest façades that the deepest truths lie. Through the FENDI Women’s Fall/Winter 2020-2021 Collection, creative director Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity. The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.    Emerging through offbeat contrasts and elegant monochromy, a heady mix of cashmere, fur, leather and lace become the pillars of this season’s FENDI wardrobe. Tailoring and outerwear is built around a nipped waist; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses – countering the strict line of a nurse’s collar, men’s shirt stripes or corset detailing in quilted satin and felt. Revisiting animalia, a paisley of leopard spots appears in brushed wool tailoring and intarsia fur, whilst ornamentation arrives in a swathe of fringed beads or the neon shock of apricot Chantilly lace. Provocative yet restrained, a daring education from FENDI’s femme fatale is the order of the day.    The FENDI Fall/Winter 2020-2021 Accessories Collection exemplifies this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.  In three sizes, a new accordion-frame Peekaboo bag opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appears also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool is joined leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.   In collaboration with the London-based accessories brand Chaos designed by Charlotte Stockdale and Katie Lyall, a series of ‘tech jewellery’ pieces and small accessories offer a luxurious alternative to everyday storage. No device is left uncovered, from woven gold mesh smart phone pouches to a perforated ‘FF’ minaudière, smart earphones and smart watch keychains. Leather straps, zipper lanyards and chain-link bracelets sport an assortment of alphabet charms, gilded lighters and a discreet shot glass set. A scribble pen earring functions on paper and tablets alike.   The FENDI Women’s Fall/Winter 2020-2021 runway show features a live soundtrack by SONOIO, an electronic music project by Italian musician Alessandro Cortini, touring keyboardist of the internationally acclaimed industrial rock group Nine Inch Nails. more on Fendi.com Sometimes it’s beneath the prettiest façades that the deepest truths lie. Through the FENDI Women’s Fall/Winter 2020-2021 Collection, creative director Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity. The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.    Emerging through offbeat contrasts and elegant monochromy, a heady mix of cashmere, fur, leather and lace become the pillars of this season’s FENDI wardrobe. Tailoring and outerwear is built around a nipped waist; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses – countering the strict line of a nurse’s collar, men’s shirt stripes or corset detailing in quilted satin and felt. Revisiting animalia, a paisley of leopard spots appears in brushed wool tailoring and intarsia fur, whilst ornamentation arrives in a swathe of fringed beads or the neon shock of apricot Chantilly lace. Provocative yet restrained, a daring education from FENDI’s femme fatale is the order of the day.    The FENDI Fall/Winter 2020-2021 Accessories Collection exemplifies this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.  In three sizes, a new accordion-frame Peekaboo bag opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appears also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool is joined leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.   In collaboration with the London-based accessories brand Chaos designed by Charlotte Stockdale and Katie Lyall, a series of ‘tech jewellery’ pieces and small accessories offer a luxurious alternative to everyday storage. No device is left uncovered, from woven gold mesh smart phone pouches to a perforated ‘FF’ minaudière, smart earphones and smart watch keychains. Leather straps, zipper lanyards and chain-link bracelets sport an assortment of alphabet charms, gilded lighters and a discreet shot glass set. A scribble pen earring functions on paper and tablets alike.   The FENDI Women’s Fall/Winter 2020-2021 runway show features a live soundtrack by SONOIO, an electronic music project by Italian musician Alessandro Cortini, touring keyboardist of the internationally acclaimed industrial rock group Nine Inch Nails. more on Fendi.com

LIU JO celebrates their 25th anniversary
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LIU JO celebrates their 25th anniversary

Fashion With the American super-top model, the brand unveils a new communication system that will stay on throughout 2020.   Music used to be listened to with a Walkman, social media were a distant reality, fashion was about to change forever. It was 1995, and Liu Jo made its debut on the fashion scene, staking everything on its future and looking to the contemporary world in a distinctive, characterful way. A simple yet innovative intuition was behind all that: creating something that could make women be themselves, at all times, supporting them every day.   What has happened since is the story of a brand that has traced its international journey over the years, in a very distinctive manner, and that nowadays – in 2020 – celebrates an anniversary, more a matter of values than a matter of age, something that is an achievement but also marks a new beginning.    #Bornin1995is the hashtag that tells about Liu Jo’s new communication system, which in 2020 will feature an undisputed contemporary icon, Kendall Jenner, a super top-model and a global influencer that will be the star of a new dimension of communication; for a whole year, her face and her personality will be at the centre of a project that will go beyond the boundaries of a ‘mere’ campaign and will turn into a 360-degree, universal message for today’s 25-year-olds, who can find a daily ally in Liu Jo that can help them feel strong,  beautiful and more and more empowered.   Kendall, chosen for her powerful influence on the media and for her closeness to the brand in terms of age and symbols – she was born in 1995 herself –, is an ideal ‘bridge’ between the past, the present and the future of the brand; in her coolness, she seems to have taken over from another great contemporary icon, Kate Moss, who, with her timeless allure, has been the face of the brand for such a long time, in an ideal game that seems to shift “from Kate to Kendall”.    Kendall is a magnetic 25-year-old girl that perfectly encloses a double soul – the more genuine rock one and the chicer, more feminine one – just in the same way as Liu Jo tells about the different sides of every woman, moving from denim to the main collections. Her photos work on the brand’s positioning and values, and go hand in hand with parallel contents that have ben specifically developed for the digital word: on one side, a more ‘classic’ multimedia campaign that strengthens the bond between Liu Jo and its most loyal consumers; on the other side, a new digital dimension, specially made to ‘talk’ with those young women that are now the future of the brand. With its powerful influence on the media and her pure glamour, Kendall is a real icon for the younger ones and is now the face of a brand that speaks with the voice of Generation Z, while sticking to its values: #Bornin1995, but ready to rise to the challenge of the future.   more on liujo.com   With the American super-top model, the brand unveils a new communication system that will stay on throughout 2020.   Music used to be listened to with a Walkman, social media were a distant reality, fashion was about to change forever. It was 1995, and Liu Jo made its debut on the fashion scene, staking everything on its future and looking to the contemporary world in a distinctive, characterful way. A simple yet innovative intuition was behind all that: creating something that could make women be themselves, at all times, supporting them every day.   What has happened since is the story of a brand that has traced its international journey over the years, in a very distinctive manner, and that nowadays – in 2020 – celebrates an anniversary, more a matter of values than a matter of age, something that is an achievement but also marks a new beginning.    #Bornin1995is the hashtag that tells about Liu Jo’s new communication system, which in 2020 will feature an undisputed contemporary icon, Kendall Jenner, a super top-model and a global influencer that will be the star of a new dimension of communication; for a whole year, her face and her personality will be at the centre of a project that will go beyond the boundaries of a ‘mere’ campaign and will turn into a 360-degree, universal message for today’s 25-year-olds, who can find a daily ally in Liu Jo that can help them feel strong,  beautiful and more and more empowered.   Kendall, chosen for her powerful influence on the media and for her closeness to the brand in terms of age and symbols – she was born in 1995 herself –, is an ideal ‘bridge’ between the past, the present and the future of the brand; in her coolness, she seems to have taken over from another great contemporary icon, Kate Moss, who, with her timeless allure, has been the face of the brand for such a long time, in an ideal game that seems to shift “from Kate to Kendall”.    Kendall is a magnetic 25-year-old girl that perfectly encloses a double soul – the more genuine rock one and the chicer, more feminine one – just in the same way as Liu Jo tells about the different sides of every woman, moving from denim to the main collections. Her photos work on the brand’s positioning and values, and go hand in hand with parallel contents that have ben specifically developed for the digital word: on one side, a more ‘classic’ multimedia campaign that strengthens the bond between Liu Jo and its most loyal consumers; on the other side, a new digital dimension, specially made to ‘talk’ with those young women that are now the future of the brand. With its powerful influence on the media and her pure glamour, Kendall is a real icon for the younger ones and is now the face of a brand that speaks with the voice of Generation Z, while sticking to its values: #Bornin1995, but ready to rise to the challenge of the future.   more on liujo.com  

Oliver Peoples opens in Amsterdam
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Oliver Peoples opens in Amsterdam

Accessories Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.” Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.”

Balenciaga introduces  Tyrex sneakers
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Balenciaga introduces Tyrex sneakers

Accessories Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape. Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape.

A.P.C. & Persol announce collaboration
63

A.P.C. & Persol announce collaboration

Accessories For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th. For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th.

"It's what you do. Or don't."
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"It's what you do. Or don't."

Fashion With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.   With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.  

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