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Louis Vuitton LV2 Collection by Virgil Abloh Pre-Spring 2022
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Louis Vuitton LV2 Collection by Virgil Abloh Pre-Spring 2022

Men Squaring: the multiplication of a number by itself. The acknowledgment that one idea can co-exist with another.     For Pre-Spring 2022, Louis Vuitton launches its second LV2collection – “Louis Vuitton squared” – continuing the creative conversation between Men’s Artistic Director Virgil AblohTM and Nigo®, the founder of the label Human Made. United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of Nigo®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.     Informed by Nigo®’s personal collections of British subcultural dress, LV2 cross-pollinates a Western 1950s and ‘60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costume are observed through a decidedly formalised lens, consistently imbuing the casual with a heightened elegance. 1950s’ workwear blazers materialise in colour-blocking alongside generational denim suits constructed in Monogram camou age. Nodding at prep uniforms, a cropped rowing blazer is emblazoned with the Monogram stripes used on the lining of Louis Vuitton trunks, while chino-like trousers evoke a schoolboy t.     Pieces central to the classic men’s wardrobe splice with the properties of kimonos: the belt of a navy wool coat nods at the obi, a tailored jacket in striped Monogram features a wrap structure, and shirting is infused with kimono codes. Instinctively, this cultural cross-pollination intersects with the travel territory of Louis Vuitton. The process sees the classic Damier pattern mutate into a post-stamp likeness, exercised on a red and white shirt, a eece jacket, and detachable jersey sleeves. Likewise, Virgil AblohTM applies his travel-centric accessomorphosis technique – the morphing of bags and garments – to a jacket in the Monogram coated canvas employed in the Maison’s bags.   Boyish mascot motifs adorn the collection and serve as a new idea of logos, from duck-shaped buttons and bags to tiger heads and stripes, and the red hearts key in the graphics used by Nigo®at Human Made. A protection boot features patches embellished with these motifs, which can be swapped or removed, while the LV Trainer has been reinterpreted with all-over graphics. A second LV Trainer is realised in a grainy leather base and denim drip-shaped fabric; another variation appears in the post-stamped Damier, a detail echoed in a sleek leather boot with a cut-out detail revealing the pattern.   Through the eyes of Nigo®, classic Louis Vuitton bag designs integrate Japanese elements, such as a cruiser bag with a small scarf knotting detail informed by furoshiki wrapping cloths; similarly, a large summer tote features a folded construction on the side. A cross-body bag morphs into the image of a duck, highlighting the playful spirit of the collection likewise expressed in artisanal enamel jewellery pieces with silver nishing. Here, rings, earrings, tie clips, brooches, and keyrings manifest in the images of the duck, tiger and heart, while a crystal necklace and a Cuban chain bracelet with the LV2 logo cement the shared – and squared – premise of the creative dialogue.       For further information visit their website: www.louisvuitton.com Squaring: the multiplication of a number by itself. The acknowledgment that one idea can co-exist with another.     For Pre-Spring 2022, Louis Vuitton launches its second LV2collection – “Louis Vuitton squared” – continuing the creative conversation between Men’s Artistic Director Virgil AblohTM and Nigo®, the founder of the label Human Made. United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of Nigo®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.     Informed by Nigo®’s personal collections of British subcultural dress, LV2 cross-pollinates a Western 1950s and ‘60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costume are observed through a decidedly formalised lens, consistently imbuing the casual with a heightened elegance. 1950s’ workwear blazers materialise in colour-blocking alongside generational denim suits constructed in Monogram camou age. Nodding at prep uniforms, a cropped rowing blazer is emblazoned with the Monogram stripes used on the lining of Louis Vuitton trunks, while chino-like trousers evoke a schoolboy t.     Pieces central to the classic men’s wardrobe splice with the properties of kimonos: the belt of a navy wool coat nods at the obi, a tailored jacket in striped Monogram features a wrap structure, and shirting is infused with kimono codes. Instinctively, this cultural cross-pollination intersects with the travel territory of Louis Vuitton. The process sees the classic Damier pattern mutate into a post-stamp likeness, exercised on a red and white shirt, a eece jacket, and detachable jersey sleeves. Likewise, Virgil AblohTM applies his travel-centric accessomorphosis technique – the morphing of bags and garments – to a jacket in the Monogram coated canvas employed in the Maison’s bags.   Boyish mascot motifs adorn the collection and serve as a new idea of logos, from duck-shaped buttons and bags to tiger heads and stripes, and the red hearts key in the graphics used by Nigo®at Human Made. A protection boot features patches embellished with these motifs, which can be swapped or removed, while the LV Trainer has been reinterpreted with all-over graphics. A second LV Trainer is realised in a grainy leather base and denim drip-shaped fabric; another variation appears in the post-stamped Damier, a detail echoed in a sleek leather boot with a cut-out detail revealing the pattern.   Through the eyes of Nigo®, classic Louis Vuitton bag designs integrate Japanese elements, such as a cruiser bag with a small scarf knotting detail informed by furoshiki wrapping cloths; similarly, a large summer tote features a folded construction on the side. A cross-body bag morphs into the image of a duck, highlighting the playful spirit of the collection likewise expressed in artisanal enamel jewellery pieces with silver nishing. Here, rings, earrings, tie clips, brooches, and keyrings manifest in the images of the duck, tiger and heart, while a crystal necklace and a Cuban chain bracelet with the LV2 logo cement the shared – and squared – premise of the creative dialogue.       For further information visit their website: www.louisvuitton.com

Bottega Veneta presents their new Wardrobe 2 ad campaign captured by Tyrone Lebon
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Bottega Veneta presents their new Wardrobe 2 ad campaign captured by Tyrone Lebon

Fashion We are excited to be sharing the images of the new ad campaign of Bottega Veneta.  The campaign features 16 Talents in total – including Bottega Veneta staples and collaborators Neneh Cherry, Roberto Bolle, Slowthai and Tricky. But we also took this opportunity to welcome new talents to our Bottega Veneta community like Arca, Little Simz, Mark Leckey and Sue Webster. Also Oumi Janta is making a comeback as she was featured in our digital journal Issue 01.     All the talents featured are Valeria Golino, Roberto Bolle, Skepta, Sue Webster, Caleb Femi, Oumi Janta, Melina Matsoukas, Little Simz, Slowthai, Tricky, Acra, Neneh Cherry, Mark Leckey, Kenzie, Venetia Scott, Malachi Kirby     Photographed by Tyrone Lebon.   More on: https://www.bottegaveneta.com We are excited to be sharing the images of the new ad campaign of Bottega Veneta.  The campaign features 16 Talents in total – including Bottega Veneta staples and collaborators Neneh Cherry, Roberto Bolle, Slowthai and Tricky. But we also took this opportunity to welcome new talents to our Bottega Veneta community like Arca, Little Simz, Mark Leckey and Sue Webster. Also Oumi Janta is making a comeback as she was featured in our digital journal Issue 01.     All the talents featured are Valeria Golino, Roberto Bolle, Skepta, Sue Webster, Caleb Femi, Oumi Janta, Melina Matsoukas, Little Simz, Slowthai, Tricky, Acra, Neneh Cherry, Mark Leckey, Kenzie, Venetia Scott, Malachi Kirby     Photographed by Tyrone Lebon.   More on: https://www.bottegaveneta.com

BALENCIAGA PRESENTS THE "CLONES" SPRING 2022 COLLECTION
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BALENCIAGA PRESENTS THE "CLONES" SPRING 2022 COLLECTION

Fashion Week Balenciaga’s Spring 22 presentation considers our shifting senses of reality through the lens oftechnology. We see our world through a filter—perfected, polished, conformed, photoshopped. We no longer decipher between unedited and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake. Technology creates alternate realities and identities, a world of digital clones.     To illustrate this concept, every look in the Spring 22 collection is seen on Eliza Douglas, an artist who has either opened or closed every show and appeared in most campaigns for the past several years. In a video directed by Quentin Deronzier, Eliza appears as a series of digital clones, some of which are deepfakes, ormodels with Eliza’s photogrammetry-captured and CG-scanned face digitally grafted on.     Some looks are styled to illustrate artificial manipulation using props, like chainmail headpieces in silver, gold, chrome, and rusted metal. The models march down a minimalist runway to a sci-fi-inspiredsoundtrack composed by BFRND and an AI voiceover reciting the lyrics of “La Vie En Rose.” The video’spost-production processes include planar tracking, rotoscoping, machine learning, and 3D modeling, implemented in order to achieve a hyper-realistic effect.     The season introduces a range of new shapes and wearable concepts and functional accessories, as wellas products from The Hacker Project, conceptual interpretations of Gucci’s recognizable signatures asBalenciaga products. The Hacker Project presents pieces that merge Gucci and Balenciaga House codes and in so doing explores and questions the ideas of authenticity, counterfeiting, and appropriation within the fashion industry. For example, an archival double-G diamond monogram design is transformed to consist of double-B logos in Gucci’s iconic tone-on-tone palette on a variety of leather goods and classic accessories. The line, which also includes limited edition bags hand-tagged with This Is Not a Gucci Bag, will be in stores starting in November of 2021.     Tailoring is deconstructed and engineered to sit off the body in various silhouettes. Dresses are patched, draped, and ultra-pleated, forming cocoon-like shapes in bright colors, florals, and graphic prints consisting of overviews of Balenciaga products mimicking icons on a computer desktop. Wrap coats recall a classic Balenciaga cocoon construction, but safety-pinned to one side and frayed at the hem. Trenches, coat dresses, and bombers are mostly reversible, giving the same garment two aesthetic functions.     Each a Balenciaga signature, the parka and the puffer have shortened sleeves and lengthened collars that stand up and away from the neck to underline the typical Balenciaga attitude built into the construction of those garments. Another new signature, the tracksuit, is seen in multiple styles and functionalities. Tactical cargo pants transform into coveralls and cyber goth-style raver pants; skirts in denim are tricked out with metal hoops and studs, optimizing zippers, side pockets, and straps.     Graphic prints reference themes of authenticity, such as a blank square that reads Your Ad Here over ahotline number. A hoodie’s strass front says Bébé (referencing the French way of pronouncing theBalenciaga double-B logo and also meaning babe); another hoodie, which reads No Comment, speaks for itself in its meaning; yet another one depicts The Simpsons family dressed in recognizable Balenciaga pieces from past seasons.     Fetish stiletto sandals, pumps, and boots emphasize the shape of toes, imprinted in soft calfskin. Ultra flats and pumps take on the shape of toes in carbon effect flexible high-tech material. Blade pumps and boots are defined by their super-sharp lines. Balenciaga Crocs 2.0, the second collaboration between the two brands, sees the classic clog made into pumps, boots, and platformed pool slides. Trooper boots and derbies are thick-soled, square-toed, and angular on all sides. Runner sneakers, introduced in Winter 21, have a DIY, cut up aesthetic in the shape of a traditional running shoe.     Continuing a series of modern interpretations of archetypal bags are the Mag Basket in thermoformed leather, the Fast Clutch in carbon fiber that resembles the shape of fast-food packaging, the Monday Shopper in printed soft calf leather, and the Hourglass Frame, which adjusts the iconic bag’s shape, givingit softer and rounder volume.     Eveningwear is reimagined in a corseted molleton pant suit, a variety of matte spandex draped dresses, and finally a red stretch velvet ballroom gown inspired by and in tribute to Divine, the iconic drag artist. Balenciaga’s Spring 22 presentation considers our shifting senses of reality through the lens oftechnology. We see our world through a filter—perfected, polished, conformed, photoshopped. We no longer decipher between unedited and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake. Technology creates alternate realities and identities, a world of digital clones.     To illustrate this concept, every look in the Spring 22 collection is seen on Eliza Douglas, an artist who has either opened or closed every show and appeared in most campaigns for the past several years. In a video directed by Quentin Deronzier, Eliza appears as a series of digital clones, some of which are deepfakes, ormodels with Eliza’s photogrammetry-captured and CG-scanned face digitally grafted on.     Some looks are styled to illustrate artificial manipulation using props, like chainmail headpieces in silver, gold, chrome, and rusted metal. The models march down a minimalist runway to a sci-fi-inspiredsoundtrack composed by BFRND and an AI voiceover reciting the lyrics of “La Vie En Rose.” The video’spost-production processes include planar tracking, rotoscoping, machine learning, and 3D modeling, implemented in order to achieve a hyper-realistic effect.     The season introduces a range of new shapes and wearable concepts and functional accessories, as wellas products from The Hacker Project, conceptual interpretations of Gucci’s recognizable signatures asBalenciaga products. The Hacker Project presents pieces that merge Gucci and Balenciaga House codes and in so doing explores and questions the ideas of authenticity, counterfeiting, and appropriation within the fashion industry. For example, an archival double-G diamond monogram design is transformed to consist of double-B logos in Gucci’s iconic tone-on-tone palette on a variety of leather goods and classic accessories. The line, which also includes limited edition bags hand-tagged with This Is Not a Gucci Bag, will be in stores starting in November of 2021.     Tailoring is deconstructed and engineered to sit off the body in various silhouettes. Dresses are patched, draped, and ultra-pleated, forming cocoon-like shapes in bright colors, florals, and graphic prints consisting of overviews of Balenciaga products mimicking icons on a computer desktop. Wrap coats recall a classic Balenciaga cocoon construction, but safety-pinned to one side and frayed at the hem. Trenches, coat dresses, and bombers are mostly reversible, giving the same garment two aesthetic functions.     Each a Balenciaga signature, the parka and the puffer have shortened sleeves and lengthened collars that stand up and away from the neck to underline the typical Balenciaga attitude built into the construction of those garments. Another new signature, the tracksuit, is seen in multiple styles and functionalities. Tactical cargo pants transform into coveralls and cyber goth-style raver pants; skirts in denim are tricked out with metal hoops and studs, optimizing zippers, side pockets, and straps.     Graphic prints reference themes of authenticity, such as a blank square that reads Your Ad Here over ahotline number. A hoodie’s strass front says Bébé (referencing the French way of pronouncing theBalenciaga double-B logo and also meaning babe); another hoodie, which reads No Comment, speaks for itself in its meaning; yet another one depicts The Simpsons family dressed in recognizable Balenciaga pieces from past seasons.     Fetish stiletto sandals, pumps, and boots emphasize the shape of toes, imprinted in soft calfskin. Ultra flats and pumps take on the shape of toes in carbon effect flexible high-tech material. Blade pumps and boots are defined by their super-sharp lines. Balenciaga Crocs 2.0, the second collaboration between the two brands, sees the classic clog made into pumps, boots, and platformed pool slides. Trooper boots and derbies are thick-soled, square-toed, and angular on all sides. Runner sneakers, introduced in Winter 21, have a DIY, cut up aesthetic in the shape of a traditional running shoe.     Continuing a series of modern interpretations of archetypal bags are the Mag Basket in thermoformed leather, the Fast Clutch in carbon fiber that resembles the shape of fast-food packaging, the Monday Shopper in printed soft calf leather, and the Hourglass Frame, which adjusts the iconic bag’s shape, givingit softer and rounder volume.     Eveningwear is reimagined in a corseted molleton pant suit, a variety of matte spandex draped dresses, and finally a red stretch velvet ballroom gown inspired by and in tribute to Divine, the iconic drag artist.

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In conversation with Aron Piper
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In conversation with Aron Piper

Fashion Last March ARON released his long awaited debut EP, under the name “NIEVE”.     The young Spanish German singer and actor presents us with five songs produced by artists such as Mygal, Iseekarlo, Tweak or Miqui Brightside and features the collaborations of Jesse Báez and Polimá Westcoast, two of the artists with the most personality and relevance on the Latin American scene. , thus consolidating itself as one of the Spanish artists with the most international projection for this 2021.     “Nieve”, the title track of the EP, is accompanied by a visual piece in the form of a video clip shot by Tomás Peña with Manson and produced by CANADA. It shows us a life full of excesses in which success and fame generate a negative emotional weight in the artist, causing him a huge loneliness in the purest Malick style, also with an excellent photography direction by Albert Gay, who makes it the best music video of the singer so far.     The artwork created by the artist Cataln Ignasi Monreal, portraying the musician who, after achieving more than 25 million reproductions on digital platforms, presents his best work so far to show that this is only the beginning.     The whole EP has already more than 10M plays on digital platforms.       Tell our readers who you are in your own words.     I'm a chill guy, insecure and afraid of the world. I've been fighting for what I want and I got fame from one day to another so I'm trying to process it all now. I'm grateful everyday for what's happening to me and I'm now and lucky, so I'm trying to have a good and healthy relationship with my life, trying to keep doing good and most important, being a normal guy.     What is your first memory of acting and music?     First thing I remember as an actor is saying to my father: “Dad, I'd love be an acotr and I want to do it right now” I was 12 years old and he looked for some short films for me on the internet, trying to match my profile with some castings and that's where it all started.     In music I think the first thing I remember is when I was 10 years old, I used to note my songs over Eminem songs, showing them to my best friend Sam when we met.       Among all the roles you have played so far, which one embodies your personality the most?     I'm trying to give a big part of myself in each character I play. If I dont do it I just feel that the characters get empty, so that's why I want to feel they all represent me. The one I enjoyed the most is “El Desorden Que Dejas”, at least by now.     What gives you confidence?   My close friends, my family, my team... Since I'm famous the confindece looks mistrusted, so you gotta learn how to deal with it.       What is the most daring thing you did recently and tell us something that is not on your resume?   Going to La Resistencia (Spanish TV Show) for example .I've had never been on a TV interview with public, so I was quite scared but it wasn't such a big deal at the end.     Something I dont have in my CV? That I keep it for myself, I try to not show too much of my private life, if I dont then I wont have anything else for me hahaha.     What is your personal motto?   Take care of life and life will take care of you.     What are your upcoming projects for this year among the new season of Elite?     I'm focused on music now and doing casting, looking for some interesting projects as an acotr. It's been some time already without acting and I'm pretty excited to do it again. I've got some projects but I expect to have some more.       Why acting and why music? What inspired you to embark on a career in this industry?     Always acting. It's been hard for me to deal with my emotions and that's because I feel like everything affects me pretty much. It's a fight between my way to adapt to things and how I get affected by everything that surrounds me. Being an actor saved me from that because it's a different way to express deeper emotions.     My career as musician is pretty similar, but with music I can express my own feelings.       With work you have traveled a lot. What are some of the favourite places you have seen and been to so far and why?     Travelling is the most beautiful thing in the world. It opens your mind and makes you disconnect from your routine and your hometown. My best trip by the moment is Mexico, the longest I've done and the one I enjoyed the most.     What is your biggest outtake from last year?   The loss of my privacy, no doubts, and losing confidence in people who doesnt know me and judge you, doesnt mind if good or bad.     As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   It's something that worries me a lot and I'd love to get more involved with it. Most important thing right now is our land, earth, the world... and it's all getting too fuck up.     Tell us about your recently released debut EP.   It's something that feels old for me now, but I guess it'll always happen the same. From the moment you start working on it until you release it, feels like ages. But I'm very happy with how it's working and with the position it gives me as a musician. Best is still to come. Last March ARON released his long awaited debut EP, under the name “NIEVE”.     The young Spanish German singer and actor presents us with five songs produced by artists such as Mygal, Iseekarlo, Tweak or Miqui Brightside and features the collaborations of Jesse Báez and Polimá Westcoast, two of the artists with the most personality and relevance on the Latin American scene. , thus consolidating itself as one of the Spanish artists with the most international projection for this 2021.     “Nieve”, the title track of the EP, is accompanied by a visual piece in the form of a video clip shot by Tomás Peña with Manson and produced by CANADA. It shows us a life full of excesses in which success and fame generate a negative emotional weight in the artist, causing him a huge loneliness in the purest Malick style, also with an excellent photography direction by Albert Gay, who makes it the best music video of the singer so far.     The artwork created by the artist Cataln Ignasi Monreal, portraying the musician who, after achieving more than 25 million reproductions on digital platforms, presents his best work so far to show that this is only the beginning.     The whole EP has already more than 10M plays on digital platforms.       Tell our readers who you are in your own words.     I'm a chill guy, insecure and afraid of the world. I've been fighting for what I want and I got fame from one day to another so I'm trying to process it all now. I'm grateful everyday for what's happening to me and I'm now and lucky, so I'm trying to have a good and healthy relationship with my life, trying to keep doing good and most important, being a normal guy.     What is your first memory of acting and music?     First thing I remember as an actor is saying to my father: “Dad, I'd love be an acotr and I want to do it right now” I was 12 years old and he looked for some short films for me on the internet, trying to match my profile with some castings and that's where it all started.     In music I think the first thing I remember is when I was 10 years old, I used to note my songs over Eminem songs, showing them to my best friend Sam when we met.       Among all the roles you have played so far, which one embodies your personality the most?     I'm trying to give a big part of myself in each character I play. If I dont do it I just feel that the characters get empty, so that's why I want to feel they all represent me. The one I enjoyed the most is “El Desorden Que Dejas”, at least by now.     What gives you confidence?   My close friends, my family, my team... Since I'm famous the confindece looks mistrusted, so you gotta learn how to deal with it.       What is the most daring thing you did recently and tell us something that is not on your resume?   Going to La Resistencia (Spanish TV Show) for example .I've had never been on a TV interview with public, so I was quite scared but it wasn't such a big deal at the end.     Something I dont have in my CV? That I keep it for myself, I try to not show too much of my private life, if I dont then I wont have anything else for me hahaha.     What is your personal motto?   Take care of life and life will take care of you.     What are your upcoming projects for this year among the new season of Elite?     I'm focused on music now and doing casting, looking for some interesting projects as an acotr. It's been some time already without acting and I'm pretty excited to do it again. I've got some projects but I expect to have some more.       Why acting and why music? What inspired you to embark on a career in this industry?     Always acting. It's been hard for me to deal with my emotions and that's because I feel like everything affects me pretty much. It's a fight between my way to adapt to things and how I get affected by everything that surrounds me. Being an actor saved me from that because it's a different way to express deeper emotions.     My career as musician is pretty similar, but with music I can express my own feelings.       With work you have traveled a lot. What are some of the favourite places you have seen and been to so far and why?     Travelling is the most beautiful thing in the world. It opens your mind and makes you disconnect from your routine and your hometown. My best trip by the moment is Mexico, the longest I've done and the one I enjoyed the most.     What is your biggest outtake from last year?   The loss of my privacy, no doubts, and losing confidence in people who doesnt know me and judge you, doesnt mind if good or bad.     As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   It's something that worries me a lot and I'd love to get more involved with it. Most important thing right now is our land, earth, the world... and it's all getting too fuck up.     Tell us about your recently released debut EP.   It's something that feels old for me now, but I guess it'll always happen the same. From the moment you start working on it until you release it, feels like ages. But I'm very happy with how it's working and with the position it gives me as a musician. Best is still to come.

Jeanerica and Virón are proud to present a sustainable collaboration
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Jeanerica and Virón are proud to present a sustainable collaboration

Sustainability Jeanerica, Stockholm-based denim house and Virón, Paris-based footwear brand are proud to present this sustainable, limited-edition collaboration that leaves nothing to waste.   Jeanerica was founded in 2018, reinventing the classic American blue jean archetypes and classic staples from a contemporary Scandinavian design perspective, creating seasonless garments with a sustainable mindset.    Virón emerged on the footwear scene with a bang in late 2020 with the vision to offer bold designs that make a minimal footprint on the environment using only non-virgin, plant-based materials.   For this collaboration, Virón reconstitutes left-over denim jeans and jackets stock from Jeanerica, made from 98% organic cotton and 2% elastane to rework the footwear brand's fashionable beige workwear 1992 boots, to close the loop withVirón's pioneering push for a more circular and sustainable production.      Available now on www.jeanerica.com  Jeanerica, Stockholm-based denim house and Virón, Paris-based footwear brand are proud to present this sustainable, limited-edition collaboration that leaves nothing to waste.   Jeanerica was founded in 2018, reinventing the classic American blue jean archetypes and classic staples from a contemporary Scandinavian design perspective, creating seasonless garments with a sustainable mindset.    Virón emerged on the footwear scene with a bang in late 2020 with the vision to offer bold designs that make a minimal footprint on the environment using only non-virgin, plant-based materials.   For this collaboration, Virón reconstitutes left-over denim jeans and jackets stock from Jeanerica, made from 98% organic cotton and 2% elastane to rework the footwear brand's fashionable beige workwear 1992 boots, to close the loop withVirón's pioneering push for a more circular and sustainable production.      Available now on www.jeanerica.com 

OFF-WHITE™ LAUNCHES FIRST FULL SUNGLASSES & EYEWEAR COLLECTION
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OFF-WHITE™ LAUNCHES FIRST FULL SUNGLASSES & EYEWEAR COLLECTION

Accessories Off-White™ and its founder and creative director, Virgil Abloh, are thrilled to announce the launch of the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection will arrive in stores throughout June 2021, and will feature shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.   The eyewear debuted today over a WeChat preview. One model—an oversized, square silhouette called the “Catalina,” replete with a red Off-White™ “Arrow” logo—will be exclusive to the app and to China. (Other colorways of this design will be available globally.)   Additional styles include a comprehensive range of concepts and colors, each with a singular, eclectic appeal personally overseen by Abloh. The “Marfa,” for instance, is a narrow, extended cat-eye (it’s available in hot pink and off white colorways in addition to more traditional black and tortoise). The “Alps” provides a high-impact visual statement, with oversized shield lenses and wraparound frames at the temples. The “Manchester” takes an inverted trapezoidal shape and offers a late 1980’s vibe. Both styles are distinguished by a play on volume, for a 3-D graphic effect. On the subtler side, there is the “The Cape,” which features a 1990’s-era inspired metal oval, manufactured with a coating of natural materials, to accommodate those with metal sensitives. The collection also includes the classic “Virgil” shape; the “Arthur”, a time-less rectangular option; the “Tropez”, an oversize mask; and the “Cady”, which embodies the iconic Off-White™ concept of holes with its lasered frame and lenses.   “I don’t believe in gender, only design,” says Virgil Abloh. Off-White™ and its founder and creative director, Virgil Abloh, are thrilled to announce the launch of the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection will arrive in stores throughout June 2021, and will feature shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.   The eyewear debuted today over a WeChat preview. One model—an oversized, square silhouette called the “Catalina,” replete with a red Off-White™ “Arrow” logo—will be exclusive to the app and to China. (Other colorways of this design will be available globally.)   Additional styles include a comprehensive range of concepts and colors, each with a singular, eclectic appeal personally overseen by Abloh. The “Marfa,” for instance, is a narrow, extended cat-eye (it’s available in hot pink and off white colorways in addition to more traditional black and tortoise). The “Alps” provides a high-impact visual statement, with oversized shield lenses and wraparound frames at the temples. The “Manchester” takes an inverted trapezoidal shape and offers a late 1980’s vibe. Both styles are distinguished by a play on volume, for a 3-D graphic effect. On the subtler side, there is the “The Cape,” which features a 1990’s-era inspired metal oval, manufactured with a coating of natural materials, to accommodate those with metal sensitives. The collection also includes the classic “Virgil” shape; the “Arthur”, a time-less rectangular option; the “Tropez”, an oversize mask; and the “Cady”, which embodies the iconic Off-White™ concept of holes with its lasered frame and lenses.   “I don’t believe in gender, only design,” says Virgil Abloh.

ZALANDO LAUNCHES NEW SUMMER CAMPAIGN, ACTIVISTS OF OPTIMISM
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ZALANDO LAUNCHES NEW SUMMER CAMPAIGN, ACTIVISTS OF OPTIMISM

Fashion ​ Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Activists of Optimism’ celebrating people who are igniting positivity. Following a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through the simple act of making people smile.   Launching on May 23rd across all Zalando markets, the ‘Activists of Optimism’ campaign is giving people a stage to free their feelings, embrace positivity and spread joy. It is made up of 22 videos of positive action takers, all created as 15 second social shorts, which have then been woven together into a vibrant TV commercial. Accompanying the campaign video are a series of still images of European creators who represent positivity in their own unique way. Individually shot by Spanish-based photographer Jorge Perez Ortiz, each image is overlaid with the bold statement: ‘Activists of Optimism’. Cast on social media, 11 positive activists including Dutch influencer and model Rianne Meijer and French dancer, Salif Gueye, known for their optimistic content creation, bring the campaign to life.   The campaign launch will be supported by a 360° marketing initiative - the ‘Festival Of Optimism’, which will be a series of events and pop-up moments across Europe designed to inspire people to smile, dance and sing, culminating in a virtual celebration of togetherness on June 21st, the longest day of the year.     “After a year of lockdowns, for our 2021 summer campaign, we wanted to celebrate the season of hope and optimism by making people smile and provide them with a stage to express optimism freely”, Ralph Rijks, Zalando’s Vice President of Global Marketing comments, “We define activist of optimism through people who bring joy to others and themselves - whether it is a song, a dance, or an innovative makeup tutorial on Tik Tok, it is these small optimistic acts that connect us and spread joy. The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”     The casting of the 11 ‘Activists of Optimism’ was done entirely through social media, focused on the creators’ content and activities that portrayed the campaign message, with the reach and size of the creator’s social media platform being secondary. The film features positive and talented creators including dancer, Salif Gueye who is renowned for his upbeat dance style performed on the streets of Paris; Dutch influencer and model, Rianne Meijer who is known for her authentic body confident images on social media; and model and author, Naomi Shimanda who embraces positivity through fashion.     The upbeat full length TVC is shot by London-based director, Lucy Luscombe, who has recently been included in Dazed’s top 100 global creatives and set to the song, Show Me Love by Robin S. The campaign will be brought to life across numerous formats: from stills photography by Jorge Perez Ortiz, DOOH, owned social channels by the diverse cast of this campaign, ‘positive listening’ adverts on Spotify, and wild postering and colourful murals across key markets. The 360° campaign was created in collaboration with creative agency Kolle Rebbe.       #ActivistsofOptimism @Zalando   ​ Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Activists of Optimism’ celebrating people who are igniting positivity. Following a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through the simple act of making people smile.   Launching on May 23rd across all Zalando markets, the ‘Activists of Optimism’ campaign is giving people a stage to free their feelings, embrace positivity and spread joy. It is made up of 22 videos of positive action takers, all created as 15 second social shorts, which have then been woven together into a vibrant TV commercial. Accompanying the campaign video are a series of still images of European creators who represent positivity in their own unique way. Individually shot by Spanish-based photographer Jorge Perez Ortiz, each image is overlaid with the bold statement: ‘Activists of Optimism’. Cast on social media, 11 positive activists including Dutch influencer and model Rianne Meijer and French dancer, Salif Gueye, known for their optimistic content creation, bring the campaign to life.   The campaign launch will be supported by a 360° marketing initiative - the ‘Festival Of Optimism’, which will be a series of events and pop-up moments across Europe designed to inspire people to smile, dance and sing, culminating in a virtual celebration of togetherness on June 21st, the longest day of the year.     “After a year of lockdowns, for our 2021 summer campaign, we wanted to celebrate the season of hope and optimism by making people smile and provide them with a stage to express optimism freely”, Ralph Rijks, Zalando’s Vice President of Global Marketing comments, “We define activist of optimism through people who bring joy to others and themselves - whether it is a song, a dance, or an innovative makeup tutorial on Tik Tok, it is these small optimistic acts that connect us and spread joy. The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”     The casting of the 11 ‘Activists of Optimism’ was done entirely through social media, focused on the creators’ content and activities that portrayed the campaign message, with the reach and size of the creator’s social media platform being secondary. The film features positive and talented creators including dancer, Salif Gueye who is renowned for his upbeat dance style performed on the streets of Paris; Dutch influencer and model, Rianne Meijer who is known for her authentic body confident images on social media; and model and author, Naomi Shimanda who embraces positivity through fashion.     The upbeat full length TVC is shot by London-based director, Lucy Luscombe, who has recently been included in Dazed’s top 100 global creatives and set to the song, Show Me Love by Robin S. The campaign will be brought to life across numerous formats: from stills photography by Jorge Perez Ortiz, DOOH, owned social channels by the diverse cast of this campaign, ‘positive listening’ adverts on Spotify, and wild postering and colourful murals across key markets. The 360° campaign was created in collaboration with creative agency Kolle Rebbe.       #ActivistsofOptimism @Zalando  

ELISABETTA FRANCHI PRESENTS THE SUITE C  COLLECTION
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ELISABETTA FRANCHI PRESENTS THE SUITE C COLLECTION

Accessories Elisabetta Franchi unveils a new accessory collection characterised by a sleek and feminine design – the true essence of sophistication and elegance that has always been the fashion house’s hallmark. The new iconic Suite C family welcomes you inside the maison for a unique and unmistakably stylish experience.   The Collection consists of 5 bag styles with a romantic and chic attitude, ranging from Suite C1 to Suite C5 plus the addition of a belt – Suite C6. Through this accessory line, Elisabetta Franchi wishes to distil the concepts of femininity and elegance that distinguish the aesthetic and philosophy of each oneof the designer’s creations.   The palette mirrors the colours that symbolise the brand: black, vanilla and rose brown. The bags present different sizes for every moment of the day: a reversible vertical tote, a reversible flap bag, a shoulder bag, a handbag, a phone case with strap and a logo belt.   The entire Collection is embellished with bronzed-gold, electroplated details and thebrand’s logo consisting of a micro-chain braiding combined with a velvety, nappa effect material that is entirely animal-free.   Explore the full collection here:https://www.elisabettafranchi.com/eu/ Elisabetta Franchi unveils a new accessory collection characterised by a sleek and feminine design – the true essence of sophistication and elegance that has always been the fashion house’s hallmark. The new iconic Suite C family welcomes you inside the maison for a unique and unmistakably stylish experience.   The Collection consists of 5 bag styles with a romantic and chic attitude, ranging from Suite C1 to Suite C5 plus the addition of a belt – Suite C6. Through this accessory line, Elisabetta Franchi wishes to distil the concepts of femininity and elegance that distinguish the aesthetic and philosophy of each oneof the designer’s creations.   The palette mirrors the colours that symbolise the brand: black, vanilla and rose brown. The bags present different sizes for every moment of the day: a reversible vertical tote, a reversible flap bag, a shoulder bag, a handbag, a phone case with strap and a logo belt.   The entire Collection is embellished with bronzed-gold, electroplated details and thebrand’s logo consisting of a micro-chain braiding combined with a velvety, nappa effect material that is entirely animal-free.   Explore the full collection here:https://www.elisabettafranchi.com/eu/

THE FENDI TRAVELLING PEEKABOO BAR LANDS IN AMSTERDAM
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THE FENDI TRAVELLING PEEKABOO BAR LANDS IN AMSTERDAM

Accessories The FENDI Travelling Peekaboo Bar lands in the Netherlands this Spring, at the Amsterdam Boutique for the first-time allowing clients to fully customise their own Mini Peekaboo bag through an exclusive Café-like experience.   The Travelling Peekaboo Bar is an ironic architectural reinterpretation of a Café with a counter and stools where clients can have a seat and admire the various Peekaboo bag customisation options to choose from. Complimented with a neonPeekaboo Bar sign with glass and gold finishing to give the general atmosphere a very contemporary twist.   The Peekaboo bag, an icon for FENDI, is a special representative of the Maison’s tradition of researched materials combined in particular ways thanks to the triumph of artisan skills and creativity. Clients will be able to mix and match three key elements of the bag to create their very own bespoke version; body, handle and strap.   Over thirty different options for the body of the bag will be on offer with a choice of materials including shearling, denim, calf and patent leather.   A removable handle sees thirty-five different variations including plexi leather and glitter finishes, plus a further eight options for the strap, allowing each client to express their own personal style.   The Defender cover for the Mini Peekaboo is available in an exclusive satin material and bold colour options, complimented with a personalisation express service – an ultimate statement of luxury – with the initials of your choice.   Don’t miss the opportunity to experience this unique Peekaboo bag customisation experience in a very Italian style!     FENDI Peekaboo Bar Exclusively from May 26th until June 7th 2021   FENDI Amsterdam Pieter Cornelisz Hooftstraat 71 1071 BP Amsterdam Telephone: +31 (0) 20 796 9982 The FENDI Travelling Peekaboo Bar lands in the Netherlands this Spring, at the Amsterdam Boutique for the first-time allowing clients to fully customise their own Mini Peekaboo bag through an exclusive Café-like experience.   The Travelling Peekaboo Bar is an ironic architectural reinterpretation of a Café with a counter and stools where clients can have a seat and admire the various Peekaboo bag customisation options to choose from. Complimented with a neonPeekaboo Bar sign with glass and gold finishing to give the general atmosphere a very contemporary twist.   The Peekaboo bag, an icon for FENDI, is a special representative of the Maison’s tradition of researched materials combined in particular ways thanks to the triumph of artisan skills and creativity. Clients will be able to mix and match three key elements of the bag to create their very own bespoke version; body, handle and strap.   Over thirty different options for the body of the bag will be on offer with a choice of materials including shearling, denim, calf and patent leather.   A removable handle sees thirty-five different variations including plexi leather and glitter finishes, plus a further eight options for the strap, allowing each client to express their own personal style.   The Defender cover for the Mini Peekaboo is available in an exclusive satin material and bold colour options, complimented with a personalisation express service – an ultimate statement of luxury – with the initials of your choice.   Don’t miss the opportunity to experience this unique Peekaboo bag customisation experience in a very Italian style!     FENDI Peekaboo Bar Exclusively from May 26th until June 7th 2021   FENDI Amsterdam Pieter Cornelisz Hooftstraat 71 1071 BP Amsterdam Telephone: +31 (0) 20 796 9982

Daily Paper Presents Fall/Winter 2021 Campaign: Ancestral Anarchy
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Daily Paper Presents Fall/Winter 2021 Campaign: Ancestral Anarchy

Fashion For Fall/Winter 2021, Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.     Ancestral Anarchy   Echoing an empowered Pan-African experience, the Fall/Winter 2021 campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection.      With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.        Explore more on their website:https://www.dailypaperclothing.com For Fall/Winter 2021, Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.     Ancestral Anarchy   Echoing an empowered Pan-African experience, the Fall/Winter 2021 campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection.      With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.        Explore more on their website:https://www.dailypaperclothing.com

In conversation with Jean Touitou
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In conversation with Jean Touitou

Design A.P.C. opened its very first Dutch store. The mono brand store can be found on the Elandsgracht in Amsterdam. The brand is famous for its minimalistic designs and strong brand DNA, created by Jean Touitou with whom we had a pleasure speaking with. An interesting man who has been doing his own thing for over 30 years already, not adapting to trends.     Please introduce yourself to our readers.   I am Jean Alfred Touitou of A.P.C. I was born and raised in Tunisia. My family moved to France when I was 9.     What is the most exciting part about your job?    Meeting creative people.      What is your personal motto?   Be a happy Sisyphus.      What is your biggest outtake from the current times we are living in?    The importance of mental health in everyday presence to understand what is going on.       How did your journey in fashion embark with a career?    The only career I’m trying to embark in is being a decent human being.     What made you found A.P.C. back in 1987?    The sweet taste of an adventure to come.     Tell us more about your passion for music and opening a recording studio in 1998?    Music is everything I can’t express with words. This is a place where you can try to reach perfection and not bother anyone doing it.     What are your first memories with fashion and music?   Choosing Jonathan Richman’s Egyptians reggae for a Kenzo show in 1978 (date .. random precision). The energy was touchable.     What are your upcoming projects for this year?    Trying to find the Velvet Underground sounds in the studio. Organize parties like in the past.     Tell us more about your newly opened store in Amsterdam?    I knew I should have done it before, and I am happy to have it done now. Furthermore, the architectural side of things is really clever and beautiful.      With work you have traveled a lot and seen many places. What are some of your favourites and why?   Here is the truth: I don’t travel that much, I find it very tiring, which is why the song “Tokyo Blues” exists. However, I once went to a weaving plant in Hiroshima which had strong vibes. I will travel again only if I have time to use a boat instead of planes. A.P.C. opened its very first Dutch store. The mono brand store can be found on the Elandsgracht in Amsterdam. The brand is famous for its minimalistic designs and strong brand DNA, created by Jean Touitou with whom we had a pleasure speaking with. An interesting man who has been doing his own thing for over 30 years already, not adapting to trends.     Please introduce yourself to our readers.   I am Jean Alfred Touitou of A.P.C. I was born and raised in Tunisia. My family moved to France when I was 9.     What is the most exciting part about your job?    Meeting creative people.      What is your personal motto?   Be a happy Sisyphus.      What is your biggest outtake from the current times we are living in?    The importance of mental health in everyday presence to understand what is going on.       How did your journey in fashion embark with a career?    The only career I’m trying to embark in is being a decent human being.     What made you found A.P.C. back in 1987?    The sweet taste of an adventure to come.     Tell us more about your passion for music and opening a recording studio in 1998?    Music is everything I can’t express with words. This is a place where you can try to reach perfection and not bother anyone doing it.     What are your first memories with fashion and music?   Choosing Jonathan Richman’s Egyptians reggae for a Kenzo show in 1978 (date .. random precision). The energy was touchable.     What are your upcoming projects for this year?    Trying to find the Velvet Underground sounds in the studio. Organize parties like in the past.     Tell us more about your newly opened store in Amsterdam?    I knew I should have done it before, and I am happy to have it done now. Furthermore, the architectural side of things is really clever and beautiful.      With work you have traveled a lot and seen many places. What are some of your favourites and why?   Here is the truth: I don’t travel that much, I find it very tiring, which is why the song “Tokyo Blues” exists. However, I once went to a weaving plant in Hiroshima which had strong vibes. I will travel again only if I have time to use a boat instead of planes.

INTRODUCING MARK FAST
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INTRODUCING MARK FAST

Fashion  British knitwear extravaganza designer is introducing #MarkFASTFriends a series of short videos and stills celebrating youth, urban vibe, diverse casting and positive energy. His signature knitwear gets a new look mixed with street-inspired pieces and gen Z demographics.     Watch the video here: https://youtu.be/Lz98xq5cldU     #MARKFAST #MARKFASTSS21 #MARKFASTurban #MarkFastFriends   @mark_fast   https://markfast.com/      British knitwear extravaganza designer is introducing #MarkFASTFriends a series of short videos and stills celebrating youth, urban vibe, diverse casting and positive energy. His signature knitwear gets a new look mixed with street-inspired pieces and gen Z demographics.     Watch the video here: https://youtu.be/Lz98xq5cldU     #MARKFAST #MARKFASTSS21 #MARKFASTurban #MarkFastFriends   @mark_fast   https://markfast.com/    

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