ABOUT YOU AND KATY PERRY CONTINUE THEIR COLLABORATION WITH A FRESH SPRING/SUMMER COLLECTION
The inspiration for the summery and colorful items mainly comes from Katy’s humorous and eccentric style, which as an international pop star and entertainer can be seen in her always impressive shows and music videos. “We are honored to present a second season with Katy Perry. Her character and inspiring creativity add a personal touch to the items, which her fans love as much as we do. While the first collection was cleaner and edgy by using materials such as vegan leather, the second collection is much softer and more romantic with satin, lace and jacquard,” emphasizes Sofia Hagemeier, Head of Exclusive Cooperations at ABOUT YOU.
Feminine cuts, floral designs and bright colors bring summer into our wardrobes. Neon pink in combination with soft pastel shades give the collection a modern touch and translate the 60s and 70s inspired fits and prints into the year 2023: Blouses with trumpet sleeves, flared trousers, midi skirts and dresses in a petticoat look meet today’s trends, like cargo pants. Katy’s attention to detail is reflected in glittering heart-shaped buckles and skirts with exciting cut-outs.
The conscious choice for delicate materials such as lace and silk, but also sustainable alternatives such as organic cotton, recycled polyester and water-based PU, give the collection a soft but high-quality side. All in all, the Spring/Summer 2023 collection offers a varied selection of summer looks for every occasion: from a day at the beach with a white bucket hat, to a city walk with casual jeans, to a rooftop party in a sexy midi dress. All styles fit perfectly with Katy’s shoe line of the same name, Katy Perry Collections, which is also available in the ABOUT YOU webshops.
The ‘Round and Squishy’ concept provides the perfect stage for the campaign shoot: Katy Perry presents her spring and summer styles in a clean setting of organic and soft shapes. Embedded in the elastic, air-filled beanbags in a white studio setting, the clear looks come into their own perfectly.
All 76 items will be available in sizes 34-44 in all 26 European ABOUT YOU webshops, including the option of worldwide shipping, from 3/29/2023. Prices range from €24.90 to €119.90.