A.P.C. VINTAGE OPENS STORE IN PARIS

“From time to time, our clothing talks to us. This t-shirt at the very bottom of the pile—why don’t we wear it anymore, it asks us. Other times, we wonder about pieces we own that just don’t do anything for us anymore. That coat in the closet—do we still want it? And, generally speaking, don’t we want to change everything from time to time? 

I love this phrase by the narrator of Last Summer in the City: A Novel about the importance of appearances: ‘Maybe when you have nothing left you realize that appearances are at least something.’* These clothes that, ideally, we would like to renew stay static and useless for too long. 

This is why A.P.C. has decided to transform its store on rue Notre Dame de Nazareth in Paris into the A.P.C.  VINTAGE store. 

You can bring pieces that you no longer need to our stores in France (and receive a voucher in return). And you can  use this voucher in our French stores, including the vintage store, where you might find almost-new clothing that  other people have brought in.” — Jean Touitou  

*Book: Last Summer in the City: A Novel by Gianfranco Calligarich. French edition published by Gallimard. 

Opening: April 22, 2022 

Address: A.P.C. VINTAGE—33 rue Notre Dame de Nazareth, 75003 Paris

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