The Dior Men’s Fall 2022 campaign celebrates freedom with looks that blend counterculture with couture, and Parisian refinement with the modern casualness of American sportswear. Its models evoke the rebellious poets of the beat generation in a setting punctuated by the words of Jack Kerouac – an echo of the show’s set design, complete with its catwalk that reinterpreted legendary novel On The Road*’s typescript in XXL format. This fascinating odyssey to the heart of creation pays homage to the boundless imagination and reinvention of savoir-faire so dear to Dior and Kim Jones.