7 For All Mankind Celebrates Self-Expression with New Campaign featuring Cara Delevingne
LOS ANGELES, CA (February 24, 2022) – 7 For All Mankind — a division of Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange) and originators of the premium denim category — launches its newest campaign with British actress, philanthropist, entrepreneur, and style icon Cara Delevingne. This partnership is a natural fit for the brand, which is female-led and seeks to empower strong, entrepreneurial women who use their influence to support important causes. Throughout her career, Cara has proudly demonstrated her originality, unique style, and free spirit, all of which are reflected in the campaign. Fashion has become less structured as a result of the pandemic, and the Spring/Summer 22 campaign reflects this new lifestyle, embracing a carefree attitude, while still maintaining a refined and effortless feel.
“Having recently celebrated our 20th Anniversary, we look towards the post-pandemic future with a sense of optimism that will set the foundation for our evolution, while staying true to our DNA. The effortless style of our denim, the attention to fit, and our obsession with innovation will continue to be central to our vision.” said Francesca Toninato, Global CEO of 7 For All Mankind. “Beyond that, we find inspiration from the world around us and strive to support people through giving back and working with those who are making a difference, like Cara Delevingne.”
The Spring Summer ’22 collection eases us into ‘California cool’ – from the palette of sunrise hues to the low-key silhouettes in vintage, destructed denim. Taking cues from the retro shapes of the 70s, the collection honors the timeless traditions of classic denim while challenging convention with modern fits and sustainable fabrications, coming to life through several key stories: Easy Fits (1), The Bootcut (2), Take Flight (3) and the Slim Illusion Eartkind (4).
Easy Fits redefines off-duty elegance with its modern approach to fit as part of the MANKIND range. Laid back, comfortable, and slouchy, this collection revisits the cult shapes of the 90s. Hero styles include the Logan Stovepipe – a straight, cropped jean with a high-rise and distressed hems – and the Tess Trouser – an ode to the casually-cool oversized straight-leg fits of the era, complete with DIY cut-outs and vintage detailing.
The brand continues to celebrate “The Bootcut” in all its glory, championing the best-selling original, as well as evolving the shape for a more modern approach. In particular, the ‘tailorless’ story offers a luxe take on this iconic style as part of the Heritage Elevated collection.
Colour plays a big role for the season – ranging from soft pastels to bold sunshine yellow – heralding a new dawn. As part of this optimistic approach, the Take Flight story embraces creative expression through intricate bird and floral embroidery that adds a whimsical touch to familiar denim shapes.
The Slim Illusion Earthkind range is part of the brand’s journey to produce beautiful products with a focus on ethical materials and practices that reduce the impact on the planet – without compromising on look, comfort or performance. These styles are made from 100% biodegradable stretch yarn, crafted using organic and post-consumer recycled cotton as part of the BCI (Better Cotton Initiative). Recycled hardware and trims eliminate waste, whilst the low-impact dyeing process reduces water and energy consumption by 70% and 50% respectively, without the need for harmful chemicals and microplastic.
“Denim is a fantastic, enduring style statement and an essential part of how I express my style,” says Cara Delevingne. “I am excited that 7 For All Mankind is creating more inclusive fits and embracing responsible practices in their designs. 7 is showing us how leading fashion brands can shape a better future.”
As part of the partnership and campaign, 7 For All Mankind has donated to The Cara Delevingne Foundation, while jointly developing content to bring awareness to the causes her foundation supports. These include Covid relief, women’s shelters, food banks, mental health, LGBTQ+, and healthcare, and organizations such as The Trevor Project, GLAAD, No Kid Hungry, Feeding America, and The Getty Covid Relief.
The Spring/Summer 2022 collection launches globally on February 24th, 2022. The collection will be sold online at www.7ForAllMankind.com, all 7 For All Mankind store locations, and exclusive retail partners.