The Fall/Winter 2023 collection is titled “Blame Society” and it depicts alternative futures and digital dystopia through bold prints, coarse fabrics and utilitarian uniforms.

The collection elaborates on the existing visual language of 44 Label Group, while adding an additional touch of postmodern disenchantment. Conscious irony and provocative visual that hi light contradictions in club culture and society at large, play a big part in the collection’s graphic expression.

44 Label Group presents a bold, functional and conceptual collection that caters as much the adept rave-goer as it does to the luxury streetwear aficionado. What might seem wholly nihilistic at first glance reveals a world of hopeful irony, self aware iconography and a conscious messaging with a second look.