Swiss Haute Horlogerie manufacturer Audemars Piguet and the world leader in immersive virtual reality content creation, Dreamscape Immersive, have joined forces to develop an experience that plunges participants into a wonderful world where they become the actors. Entitled TheClockwork Forest, this adventure will be exclusively available at Dreamscape’s Geneva location beginning in March 2023 for a limited period of time.


With a long history of finding inspiration in fields as diverse as sports, music and entertainment, Audemars Piguet is now moving further into the world of technology to continue to evolve its hospitality concept. Audemars Piguet and Dreamscape share a passion for excellence and a desire to create extraordinary experiences for their respective audiences. Driven by cutting-edge technology that is put at the service of unlimited creativity, this partnership results in an outstanding customer experience.

“Dreamscape is a place where people create lasting memories by stepping into immersive worlds and shared adventure that cannot be experienced anywhere else. We believe in pushing the boundaries of creativity, and Dreamscape combines top-notch technology with stunning content.”

Walter Parkes

Co-founder and CEO, Dreamscape Immersive


The Clockwork Forest transports participants into a forest inspired by the Vallée de Joux, the birthplace of Audemars Piguet, where technical complexity is combined with the power of nature. Becoming the heroes of this magical world through the avatars they have chosen, travellers equipped with VR headsets and motion sensors, are given the mission of restoring the course of time before the irreversible disruption of nature occurs. Guided by different characters, including a rabbit, the protagonists evolve in a fairy tale universe and take part in a chariot race pulled by giant ants. Using state-of-the-art technology developed by Dreamscape – which allows for full body tracking – the experience can be enjoyed by six people at the same time.


The Clockwork Forest was inaugurated in November 2021 in the futuristic setting of the Manufacture des Saignoles in Le Locle, where it was available for customers and visitors only. Now, this highly anticipated experience will be open to the general public beginning of March 2023, at Dreamscape’s first European venue located at the newly refurbished Confederation Centre mall in Geneva. Participants will be able to enjoy it (upon reservation) for a limited period of two months only.

“Since its creation, Audemars Piguet has combined ancestral know-how and cutting-edge technology to push the boundaries of watchmaking art and customer experience, creating links with the world of science, technology or pop culture. Today, Audemars Piguet is proud to push its commitment to the world of technology and entertainment even further.”

François-Henry Bennahmias

CEO, Audemars Piguet

“Born in Le Brassus, raised around the world.”