1/OFF new upcycled brand

1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris. 

Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands.

Beyond Collections
Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales.

Strictly for (fe)males
Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden.

Founders
Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.  

More about this cool brand on 1offparis.com

Timotej Letonja